Arpedio

JANUARY 3, 2024

Understanding the nuances between executive and manager roles within the sales and client management landscape is essential for optimizing team performance and ultimately, fostering robust business growth. This article aims to unravel these key differences, shedding light on how each contributes uniquely to the company’s objectives.

Account Management 52

Account Management Management Acquisition Account Growth 52

Account Manager Tips

JULY 22, 2022

Coming up: How to Build a Successful Executive Sponsorship Program JULY 26 I'll be hosting a live workshop to explain how to create an executive partnership program that pairs senior executives with account managers to focus on account growth and retention. The Power of Believing You Can Improve. Have a great week.

Key Account Management 130

Key Account Management Account Management Management Acquisition 130

Mike Kunkle

OCTOBER 8, 2023

In this article, I’ll explore how these components intersect and show how their integration can transform your business. In this article, I’ll share my perspectives and provide a framework. Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context.

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Arpedio

JANUARY 5, 2024

Their duties extend from strategic account planning , which involves crafting tailored solutions that resonate with the client’s specific challenges and ambitions, to actively seeking opportunities for account growth through cross-selling or upselling.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

Account Manager Tips

NOVEMBER 9, 2020

With customer acquisition costs rising it's important you do what you can to salvage the relationship and convince them to stay. For more on the subject, Harvard Business Review has an comprehensive article with practical advice on how to prepare your emotional strategy in negotiations.

Negotiation 130

Negotiation Account Management Key Account Management Communication 130

SmartKarrot

OCTOBER 12, 2022

This could be a video showing a product in action, a link to a help article, or a list of frequently asked questions. Customer acquisition costs (CAC) have increased by 50% over the previous five years, according to ProfitWell. Sales is frequently in charge of account growth and retention in enterprises.

B2B 10

B2B Onboarding Customer Success B2C 10

SmartKarrot

MARCH 8, 2022

Her various books, blogs, articles, and whitepapers have helped many people understand the program, planning, and operational structure of Customer Success Organizations. She is a growth leader who passionately follows the human-first approach. Catherine Blackmore. Daphne Lopes. Keri Keeling. Ronni Gaun.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21