DemandFarm

MAY 12, 2023

Originally published in Forbes Business Development Council Traditionally, one of the core concepts of sales and marketing is the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement, and finally to purchase. Is the B2B Sales Funnel relevant anymore?

B2B 52

B2B Key Account Management Account Management Manufacturing 52

ProlifIQ

APRIL 21, 2023

Account Planning Growth Strategy For businesses looking to grow their revenue and achieve their goals, an effective account growth strategy is essential. This strategy involves developing a comprehensive plan to manage and grow the customer accounts that are critical to the business’s success.

Account Growth 52

Account Growth Account Planning Key Account Management Account Management 52

Account Manager Tips

NOVEMBER 9, 2020

Is there anything worse a key account manager has to do than tell clients about a price increase? Define the context, your communication strategy, negotiation tactics and contingency plans in the event of an escalation. The let your client know a formal communication will follow and to reach out with questions.

Negotiation 130

Negotiation Account Management Key Account Management Communication 130

Account Manager Tips

OCTOBER 11, 2021

15 Reasons Why You Might be a Bad Account Manager Bad key account managers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key account manager and how to turn yourself into a good one. Key account managers without an action plan will fail.

Account Management 246

Account Management Key Account Management Management Suppliers 246

ProlifIQ

JUNE 21, 2023

Strategic Accounts Strategic planning requires individuals and a team to identify and identify and manage strategic accounts that play a pivotal role in driving account growth and achieving company goals. The plan should align with the overall business objectives and sales goals. We touch on this more below.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Account Management Skills

AUGUST 24, 2021

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key account management platform. And Kapta is a key account management platform.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Arpedio

JANUARY 11, 2023

The technical definition of account management is when you have a structured approach to managing and growing your relationship with your customers to achieve mutually beneficial goals. In order to succeed in today’s B2B industry, you need to align your sales strategies to sales and buyer expectations for personalization.

Account Management 52

Account Management Management Key Account Management B2B 52

SmartKarrot

NOVEMBER 29, 2022

From an internal perspective, LAMP is extremely useful for any member of the organization involved in account management. This includes the professionals who handle sales and management and those responsible for post-sales support activities such as IT, customer service, and logistics.

Management 19

Management Account Management Key Account Management Profitability 19

Janek Performance Group: Account Planning

JULY 13, 2021

One of the buzzphrases swirling around the sales stratosphere over the last few years is Strategic Account Management, or SAM. What is Strategic Account Management? Unlike sales, which is often focused on the short term, SAM takes a long-range view. Who should be the strategic account managers?

Account Management 52

Account Management Management Account Planning Interpersonal Skills 52