DemandFarm

MAY 22, 2023

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

Arpedio

FEBRUARY 20, 2024

What is Key Account Management? Key Account Management (KAM) is a strategic approach to managing and nurturing relationships with a select group of high-value customers or clients, known as key accounts. Book demo The post Key Account Management – What is it?

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Key Account Management Account Management Management Strategic Thinking 40

Arpedio

AUGUST 22, 2023

Key account management best practices ← Back to blog In today’s competitive landscape, effectively managing key accounts is not just a strategy: It’s a necessity. The primary objective of this strategy is to either maintain or expand the profits derived from these key or strategic accounts.

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Key Account Management Account Management Management Onboarding 52

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

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Key Account Management Account Management Management Value Proposition 52

Hubspot Sales

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. How to identify key accounts.

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Key Account Management Account Management Management Account Strategy 128

DemandFarm

APRIL 21, 2023

With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility. With key account management evolving and becoming more complex , organizations are turning to AI as a key differentiator and enabler.

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Key Account Management Account Management Digitalization Management 52

Arpedio

MAY 10, 2023

Why Key Account Management is Essential for Business Success ← Back to blog In today’s fast-paced business world, simply acquiring new customers isn’t enough – you need to keep them coming back for more. That’s where Key Account Management (KAM) comes in. What is Key Account Management?

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Key Account Management Account Management Management Profitability 52

ProlifIQ

FEBRUARY 27, 2023

If you want to run a successful B2B business, it should be focused on acquiring large customers and growing the number of users or products inside those key accounts. This is typically done through something called key account management. What is Key Account Management (KAM)?

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Key Account Management Account Management Management Prioritization 52

DemandFarm

APRIL 11, 2023

Digital Key Account Management is the process of managing and growing a company’s most important customers using digital tools and technologies. It is essential for Sales Enablement , as it enables businesses to manage their key accounts more efficiently and effectively.

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Key Account Management Account Management Digitalization Management 52

MTD Sales Training

OCTOBER 28, 2019

Key Account Managers (KAMs) are the stock-in-trade for many businesses, as they have the responsibility of bringing in much of the business that keeps our business ticking over. We need to strategise effectively to gain a deeper understanding of their business and adopt a relationship mindset rather than a sales mindset.

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Key Account Management Account Management Management Sales Training 58

Account Manager Tips

OCTOBER 13, 2020

Is your business and your key account management team growing fast? Do you feel like you're always playing catch-up and never have time for important projects, like developing processes that drive business growth or creating career paths for your key account managers? I don't know, do you want an extra sale?

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Key Account Management Account Management Management Decision-making 130

Scovel

AUGUST 30, 2021

Most businesses will have a customer base and it is very important to value them as an asset.The sales process does not stop when the purchase is done. There are many chances of losing customers even after-sales. What is Key account management (KAM)? Let us see the top best strategies for managing key accounts.

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Key Account Management Account Management Management Profitability 52

Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Delegates from legal and accountancy practices in the UK and overseas (Brussels and Amsterdam) shared how to tackle those challenges.

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Key Account Management Account Management Value Proposition Client Relationships 130

MTD Sales Training

OCTOBER 26, 2017

Key Account Managers (KAM) are the lifeblood of any organisation wanting to grow and develop their network and a loyal client base. They prioritise the communications needed for each key account. KAMs know who their key accounts are, but often the communication with them is ad-hoc or basic at best.

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Key Account Management Account Management Management Communication 70

Red Star Kim

OCTOBER 25, 2023

It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. But I had previously read her excellent sales book “Sales Mind: 48 tools to help you sell” a while ago (I aim to publish a summary review shortly).

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Banking Artificial Intelligence Cybersecurity Key Account Management 130

KAMCast

JULY 8, 2021

By the 1980s… The marketplace was seeing a new breed of sales representatives and sales executives who had polished up their presentation skills to become the informer, the educator, and the ambassadors for their wares. To truly win in today’s world of KAM…it requires an intentional approach to the relationship.

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Key Account Management Account Management Management Facilitation 52

DemandFarm

MAY 9, 2024

Imagine you’re a key account manager at a multinational corporation. They help you identify key players, understand reporting relationships, and tailor your engagement strategy accordingly. For key account managers, org chart software is particularly valuable. One of your biggest challenges?

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Key Account Management Account Management CRM Client Relationships 52

KAM With Passion

JUNE 20, 2021

This article focuses on individual competencies, especially those of the Key Account Managers. It provides you with a precise description of the skills and competencies required from a true Key Account Manager (not a plain entreprise customers sales rep). Defining Skills & Competencies.

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Key Account Management Account Management Co-Creation Account Planning 130

Strategic Account Management Association

AUGUST 6, 2021

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Tier 3: People Development.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

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Key Account Management Account Management Management Interpersonal Skills 10

KAM With Passion

NOVEMBER 11, 2020

As a company, business unit or sales leaders, here are a few facts to keep in mind: First, In B2B, on average, 70% of revenue comes from existing customers. For a blog post on the difference between Account Management and Key Account Management, go here. Business Reviews in a Key Account Management context.

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Key Account Management Suppliers Account Management Account Planning 130

KAMCast

SEPTEMBER 29, 2021

In this episode, we take a dive into an important topic in the world of building customer relationships: how well do you adapt your communication style with different customers? In that vein…you could say: rather than being an account manager you were an account management practitioner.

Communication 40

Communication Key Account Management Account Management e-Learning 40

Account Manager Tips

AUGUST 4, 2022

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. We read the winner and each week a summary and companion podcast explore the key themes and big ideas. No formal training.

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B2B Key Account Management Sales Leadership Leadership 243

Red Star Kim

OCTOBER 24, 2022

Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. sales processes 2. Behaviour in sales meetings). Sales process. Multifaceted map of the sales process. This supported opportunity and pipeline management.

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Meetings Value Proposition Key Account Management Account Management 100

DemandFarm

MAY 25, 2023

As technology continues to evolve rapidly, sales teams must use modern tools and strategies to stay ahead of the curve and drive business growth. Let’s explore how a digital mindset is powering the next wave of growth in account management and its subsequent impact on sales enablement.

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

Account Manager Tips

APRIL 26, 2021

How much money does a key account manager make? Find out the average salaries for key account managers in Australia, India, the United Kingdom and the United States and what the job is REALLY like before you decide if it's for you. Find out how much money key account managers REALLY make!

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Key Account Management Account Management Management Negotiation 242

SmartKarrot

OCTOBER 25, 2023

In the ever-evolving realm of business, Key Account Management (KAM) remains a pivotal aspect of sustaining and nurturing crucial client relationships. The stakes in managing key accounts are high; these are typically the clients that account for a significant portion of revenue.

Key Account Management 10

Key Account Management Account Management Management Client Relationships 10

Account Manager Tips

MAY 25, 2021

Definition of key account management. If you're not sure what key account management is, don't worry, you're not alone. Before we get to that, let me explain how key account management became a business strategy. Sales people won the clients. Key account managers kept them.

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Key Account Management Account Management Management Suppliers 246

SmartKarrot

JUNE 28, 2023

The key account manager is then supposed to act as the first contact point between these clients and the business, dedicate resources, and hold meetings with them. The main aim of this practice is to help grow the number of key accounts in order to attain mutually beneficial goals and maximize their value.

Key Account Management 10

Key Account Management Account Management CRM Management 10

Arpedio

APRIL 29, 2024

SAM professionals are not just account managers; they play a pivotal role as value creators, ecosystem orchestrators, and pioneers of data-driven decision-making, crucial for unlocking market share and profitability. Christian Portmann guided us through DHL’s journey, emphasizing key elements pivotal to their success.

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Key Account Management Account Management Ecosystem Leadership Global Accounts 52

Account Manager Tips

MARCH 23, 2021

Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. Invite other departments into the conversation — groups like sales, marketing, customer service and support that know your clients.

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Co-Creation Key Account Management Account Management Suppliers 227

DemandFarm

JUNE 9, 2023

Change Management Guide for Digital Transformation in Account Management Digital Key Account Management Transformation for Sales Success – Learn how to seamlessly implement and adopt digital account management software & tools across your organization.

Account Management 52

Account Management Digitalization Software Software 52

SmartKarrot

MAY 12, 2023

In today’s highly competitive business landscape, managing and nurturing key accounts has become a critical aspect of organizational success. Key Account Management (KAM) is a strategic approach that focuses on developing long-term, mutually beneficial relationships with a select group of high-potential customers.

Key Account Management 10

Key Account Management Account Management Business Growth Value Proposition 10

SmartKarrot

OCTOBER 14, 2022

For this reason, you require a key account management process. . CEOs (Chief Executive Officer) and chief sales officers place a high priority on key account programs. Chief sales officers (CSOs) frequently increase the resources they devote to their biggest accounts to accelerate key account growth.

Key Account Management 10

Key Account Management Account Management Management Suppliers 10

SmartKarrot

OCTOBER 11, 2022

For this reason, you require a key account management process. . CEOs (Chief Executive Officer) and chief sales officers place a high priority on key account programs. Chief sales officers (CSOs) frequently increase the resources they devote to their biggest accounts to accelerate key account growth.

Key Account Management 10

Key Account Management Account Management Management Suppliers 10

Account Manager Tips

JULY 5, 2022

B2B Book Club Selection (July 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. We read the winner and each week a summary and companion podcast explore the key themes and big ideas. Account Manager Tips · 1.

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B2B Key Account Management Healthcare Account Management 130

QYMATIX

MAY 18, 2021

Sales and Operations Planning (S&OP) is probably the most important planning process of any company. Sales & Operations Planning has two primaries, close-related elements: sales planning (related to sales and marketing) and operations planning (related to order-fulfilment, stock and logistics).

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Key Account Management Account Management Sales Decision-making 98