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Ten insights on the future of SAM

Strategic Account Management Association

As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. Sales and account management – no longer an expense but an investment.

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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Why is key account management important? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key account management is the secret to grow revenue and customer retention.

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Key Account Manager or Strategic Ecosystem Leader?

Arpedio

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. The mindset shift from account plans to account planning is essential.

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The Business Review: a modern classic, so important also during difficult times

KAM With Passion

What is true in the private life is true in business as well, especially between a supplier and their customers. They need their suppliers to come to them with a “seek to serve” mentality. In order to understand their customer needs, in good like in bad times, suppliers need to run regular Business Reviews with them.

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. So be ruthless when selecting key accounts if you want a return on investment (or hire more account managers.) Solidarity.

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How Aggreko gained complete transparency into the health of their accounts

Arpedio

How Aggreko gained complete transparency into the health of their accounts. Aggreko is a supplier of temporary power generation equipment and of temperature control equipment using the latest fuels and storage solutions. ARPEDIO Account Planning & Relationship Mapping. ? ARPEDIO Account Planning.

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How Aggreko gained complete transparency into the health of their accounts

Arpedio

How Aggreko gained complete transparency into the health of their accounts. Aggreko is a supplier of temporary power generation equipment and of temperature control equipment using the latest fuels and storage solutions. ARPEDIO Account Planning & Relationship Mapping. ? ARPEDIO Account Planning.