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How To Build An Account Management Strategy

ProlifIQ

Where To Start In the complex world of B2B sales and account management, success hinges on the ability to develop and execute a robust account management strategy. We’ll walk through the key components of building an effective account management strategy that drives revenue, customer retention, and loyalty.

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The Ultimate Guide to Global Account Management: Framework, Strategies, and Best Practices

DemandFarm

Among the challenges was gaining visibility into various aspects of their strategic accounts, leveraging best practices from different teams, and institutionalizing processes and systems to ensure smooth operations across their international offices. This is where Global Account Management (GAM) comes into play.

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Top 20 Account Management Influencers 2023

SmartKarrot

In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. From podcasts and webinars to blogs and social media posts, these influencers are using a range of channels to help other account managers learn, grow, and succeed.

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Becoming the expert for your customer

Jermaine Edwards

When I started out in sales I was told to do customer research. Some account managers and key account managers can get paralysed by over research. I want to speak to those working diligently getting to know your customers. They are: Market Impact (I) Market Change (C) Market Strategy (S).

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Maximize Sales with Effective Account Mapping Strategy

Arpedio

In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively.

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KAM Customer Life Cycle

Jermaine Edwards

The term customer life cycle is still very new and can be traced back to the early 90s. Its use was popularised in the field of marketing and spawned a new thought movement that inspired what is now used within the customer experience industry. While this might be a helpful starting place, it is certainly not where it ends.

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How to Succeed With Account Management

Arpedio

How to Succeed With Account Management. Let’s show you how to get the most out of your account management! In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry. Back to blog.