Revegy

JANUARY 18, 2021

How Does CRM Tackle the Relationship and What’s Missing? CRM has been around for 30 years – it started as a combination of 3 different types of technology – marketing automation, sales force automation, and customer support. However, CRM is not tackling the relationship piece as it should.

CRM 119

CRM Procurement Stakeholders Facilitation 119

Account Manager Tips

JULY 9, 2020

Your first 90 days in a new job as an account manager are the most challenging.and with the most at stake. A detailed list of all the activities you need to do to get settled into your new account management role, grouped into 30 day periods. The rest of this article will explain how, so read on.

Account Management 130

Account Management Management Key Account Management Stakeholders 130

KAM With Passion

MARCH 28, 2022

In this article, we illustrate various levels of complexity of a buy and sell situation and we explore why this matters a lot to companies and sales leaders. A procurement person is chartered to buy concrete for a construction site or stainless-steel bolts and screws for a maker of industrial machines.

Procurement 130

Procurement Stakeholders CRM Government 130

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. An HBR article offered a similar matrix with costs to serve vs willingness-to-pay. Essentially a focus on the most profitable clients.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Account Manager Tips

NOVEMBER 16, 2022

Too many clients, not enough time Key account managers have a lot of clients. From procurement, to executives, to end users and everything in between. For example, my CRM ( Salesmate ) has sequences and email templates that allow me to setup set up a personalized conversational flow. Keep track of special occasions 12.

Key Account Management 130

Key Account Management Account Management Procurement Communication 130

SBI

JULY 26, 2018

Automatic updates to CRM via integration to save time. Capture leads at trade shows and events with integrated badge and business card scanning and send them instantly to CRM and marketing automation. Increased CRM usage via integration with Modus. Nancy: Describe the first 30 days after a company purchases your solution.

Procurement 38

Procurement Digital Transformation Sales Media 38