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How Relationship Maps Put the “R” Back Into CRM

Revegy

How Does CRM Tackle the Relationship and What’s Missing? CRM has been around for 30 years – it started as a combination of 3 different types of technology – marketing automation, sales force automation, and customer support. However, CRM is not tackling the relationship piece as it should.

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3 CRM Models and How They Improve Customer Profitability

Insightly

CRM Models: How They Can Boost Customer Profitability. You’ve heard of CRM software, but are you familiar with CRM models? What Is CRM? The term customer relationship management (CRM) refers to a combination of methodology and technology that establishes how companies handle customer data.

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B2B Predictive Analytics – Successful Data Management

QYMATIX

In this article, we show you three typical mistakes in handling data in B2B sales and how you can do it better. Our tip: Do one after the other and start with what you already have: There is a data set that none of your competitors has: Your company’s own sales data from your ERP or CRM.

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B2B Predictive Analytics – Successful Data Management

QYMATIX

In this article, we show you three typical mistakes in handling data in B2B sales and how you can do it better. Our tip: Do one after the other and start with what you already have: There is a data set that none of your competitors has: Your company’s own sales data from your ERP or CRM.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. An HBR article offered a similar matrix with costs to serve vs willingness-to-pay. Essentially a focus on the most profitable clients.

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Are You Letting Your Clients Slip Away? 12 Tips to Keep in Touch

Account Manager Tips

From procurement, to executives, to end users and everything in between. For example, my CRM ( Salesmate ) has sequences and email templates that allow me to setup set up a personalized conversational flow. Let me know if anything in this article caught your eye, I'd love to hear from you. Use video messages Are you on Telegram?

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Value chain analysis how-to: Definition, examples, and guide

Zendesk

In this article, we’ll take you through a full explanation of value chain analysis and how it can guide your company toward a more profitable future. Procurement: all purchases related to buying raw materials or any fixed assets (for example, vendor fees and selection). What is value chain analysis? percent of total purchases.