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CRM Value Chain Enablers: Data & Analytics and Marketing/Sales/Service Processes

Customer Think

By Francis Buttle[1], Julie Jones[2], Merlin Stone[3] The CRM Value Chain (CRM VC), shown in figure 1, aims to demystify, characterise, and conceptualise CRM. The CRM VC is made up of three Core Processes supported by five Enablers all of which contribute to CRM’s goal of driving up customer profitability.

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Why building a custom CRM is almost always a bad idea

Nutshell

If your company has a unique sales process or sells a variety of products and services, it can be tempting to build a CRM from scratch. In this article, we’ll dig into the nitty-gritty surrounding homegrown CRMs, including what a custom CRM is and the potential benefits and drawbacks of building your own.

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The CRM Value Chain — 3 Core Processes

Customer Think

The CRM Value Chain is made up of three Core Processes supported by five Enablers, all of which contribute to the goal of driving up customer profitability. We explored the idea of customer profitability in our first article. In this second article, we dig deeper into the three Core Processes.

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Transforming Customer Interaction with Conversational CRM

Customer Think

This article will set you up to success with the right knowledge of conversational and generative AI in the system. When it comes to do less with more in customer service, the answer is AI. For a sales professional, its always hectic. The budget is in flux and customers expecting more. To cope up with […]

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Need a CRM? Consider These Tips First

Help Scout

CRM software, customer relationship management, and customer support are different but related — how do businesses know which they need, and when? Read the full article

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The Benefit Of Tracking White Space In Your CRM

ProlifIQ

Upsell & Cross-Sell From Your CRM Implementing effective cross-selling and upselling strategies can provide tremendous benefits for growing your business revenue and building customer loyalty. Products Purchased: Your CRM system should indicate which specific products, SKUs, or service lines were purchased in the deal.

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Creating a CRM Implementation Plan

Nutshell

Using a customer relationship management (CRM) platform can bring your business major value and a wealth of benefits, from streamlining and automating parts of your sales process to helping you craft marketing campaigns tailored to the right audience. Table of Contents What is a CRM implementation plan?

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