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CRM Value Chain Enablers: Data & Analytics and Marketing/Sales/Service Processes

Customer Think

By Francis Buttle[1], Julie Jones[2], Merlin Stone[3] The CRM Value Chain (CRM VC), shown in figure 1, aims to demystify, characterise, and conceptualise CRM. The CRM VC is made up of three Core Processes supported by five Enablers all of which contribute to CRM’s goal of driving up customer profitability.

CRM 107
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3 CRM Models and How They Improve Customer Profitability

Insightly

CRM Models: How They Can Boost Customer Profitability. You’ve heard of CRM software, but are you familiar with CRM models? With carefully segmented customers and a method for appealing to each group, you can attract and retain more lifelong customers and increase profits. What Is CRM?

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The CRM Value Chain — 3 Core Processes

Customer Think

The CRM Value Chain is made up of three Core Processes supported by five Enablers, all of which contribute to the goal of driving up customer profitability. We explored the idea of customer profitability in our first article. In this second article, we dig deeper into the three Core Processes.

CRM 80
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The Benefit Of Tracking White Space In Your CRM

ProlifIQ

Upsell & Cross-Sell From Your CRM Implementing effective cross-selling and upselling strategies can provide tremendous benefits for growing your business revenue and building customer loyalty. Products Purchased: Your CRM system should indicate which specific products, SKUs, or service lines were purchased in the deal.

CRM 52
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6 Networking tips for entrepreneurs to build profitable relationships

ACT

To build profitable business relationships and grow your network, share your knowledge with people, whether you meet them in person or online. But to turn these positive interactions into profitable business relationships, you must follow up and stay connected. You can do this in multiple ways. But showing up at meetups isn’t enough.

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CRM Value Chain Enablers: Networks, Culture, and People

Customer Think

By Francis Buttle[1], Julie Jones[2], Merlin Stone[3] The CRM Value Chain (CRM VC), shown in figure 1, aims to demystify, characterise, and conceptualise CRM. The CRM VC is made up of three Core Processes supported by five Enablers all of which contribute to a firm’s goal of driving up customer profitability.

CRM 67
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The Utmost Importance of CRM Analytics

Agile CRM

This is where CRM analytics finds its relevance. Companies typically make use of excellent CRM solutions to stay on top of their customer relationships. The CRM analytics provided by these solutions help them collect the required data to do so. What is CRM analytics?

CRM 98