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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

21 free courses for key account managers to boost your skills now A key account manager has to grow and retain their clients. Find out what those skills are, along with 21 free courses to help you become a better key account manager. Need more help to improve your key account management skills?

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Elevating Account Management Through Metrics and KPIs

Arpedio

Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount.

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Nine insights: Sales processes and selling skills for targeting and meetings

Red Star Kim

One delegate was struck by my fun use of dinosaurs in portfolio management. On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com). marketing and selling architecture and construction (kimtasso.com).

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The Importance of Co-Creating Value with Every Strategic Customer

Account Manager Tips

Constructive customer participation. ne the value potential of the solution for customers. Use of knowledge management systems and learning with customers Provide value proposition for the customer's network. By the way, check out my interview with Phil in which he shares the 12 Tenets of Account Management.

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Unleashing the Power of Mobilizers: A Guide for Implementing Challenger Sales Methodology

Arpedio

They are adept at identifying latent needs and opportunities within their organization and are skilled at articulating the value proposition of new ideas or initiatives. One way Mobilizers influence buying decisions is by articulating a compelling vision for change and demonstrating the value proposition of proposed solutions.

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The Strategic Account Manager’s Playbook: A Guide to Long Term Success

SmartKarrot

In the dynamic world of business, the role of a Strategic Account Manager (SAM) goes beyond onboarding and tracking usage. This involves understanding who holds the reins, who influences those reins, and who can be your advocate in reinforcing the value you bring to the table.

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Strategies to Increase Customer Retention: What Every Playbook Should Include

SmartKarrot

By crafting experiences that cater to the specific needs of different segments, account managers can foster a deeper connection and understanding, eliminating the feeling of being ‘just another customer’ in a vast sea. This feedback, whether laudatory or constructive, serves as a compass, guiding enhancements and tweaks.