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Key Account Manager or Strategic Ecosystem Leader?

Arpedio

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. October 11, 2021. October 11, 2021. Back to blog. SAM is a journey. Share on facebook.

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10 top tips to be successful in agency account management, with Jenny Plant

Account Management Skills

This is the top 10 tips to be successful in agency account management. And she said, good account management makes everything run smoothly. But great account management is what transforms the relationship from a client supplier to one of a real partnership. Welcome to Episode 27.

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UNDERSTANDING PHARMA CUSTOMER ECOSYSTEMS

Clarity Engagement Solutions

Because the changing dynamics make it more complex day by day. Providers, payers and suppliers, also a distribution supply chain and the patients themselves. Download our e-book now! What does it include? Find out Clarity’s way of understanding pharma customer ecosystem and the 3 critical insights that cannot be ignored!

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Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.

Cosawi

Today, as advisors in the strategic account management space, we are surprised and disheartened to see that marketing is often not only missing at the strategic account team table but also working from an inside-out products focus, rather than an outside-in customer focus. At another point, decision remorse may be setting in.

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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. There’s a reduction in frustration and cost of time due to non-decisions, ghosting and a lack of customer cooperation. Trust goes a long way.

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Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

This doesn’t mean it will be easy nor will you not have to make tough decisions. It just means the effort and tough decisions will be worthwhile. Selecting the right team and identifying those resources makes a big difference. Two – VUCA Decision Making. Identify the exact problem you need to solve.

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How to pitch to procurement, with Jessica Bowler and Iris Gatzweiler

Account Management Skills

It’s particularly useful for you if you want to know why clients typically pitch out for business, procurement’s role in the whole pitching process, how the brief is developed and some insight into how the final decision is made. What are the main reasons that drive the decision to invest in a pitch process? Iris 03:23.