Remove Account Management Remove Government Remove Procurement Remove Profitability
article thumbnail

9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Why is key account management important? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key account management is the secret to grow revenue and customer retention.

article thumbnail

Context and curiosity drive commerciality and pricing

Red Star Kim

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Government policy and regulation – a key element of PESTLE analysis – also drives many new work opportunities for both lawyers and accountants. Books on pricing?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

article thumbnail

How does a non-billable CSD spend their time?, with Luke Bowler

Account Management Skills

Roy Murphy from Synthetic is going to provide an update on the current AI landscape, how brands & agencies are using AI, ethical considerations and challenges and we’ll be sharing some specific use cases for account managers. So all of that to say, the idea of being an account manager was not on my radar whatsoever.

article thumbnail

SUSTAINABLE SAM: ARE YOU READY FOR THE NEW REALITY?

Strategic Account Management Association

” Finally, the dramatic increase around the world in government intervention in sustainability is also a key factor. For example, the UK government committed itself to legally binding targets in its 2008 Climate Change Act and will showcase its efforts at the COP26 UN Climate Change Conference in Glasgow, Scotland, this November.

article thumbnail

The Future of Sales Roundtable: Growth by Acquisition

SalesGlobe

Say it’s an account manager or an account executive, and they’re in both companies. So an account manager may not be an account manager. Well, what popped out of this one is account managers have very different revenue responsibilities. Mark Donnolo. Mark Donnolo.