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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Why is key account management important? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key account management is the secret to grow revenue and customer retention.

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How to pitch to procurement, with Jessica Bowler and Iris Gatzweiler

Account Management Skills

I spoke to Jessica Bowler and Iris Gatzweiler , two senior procurement clients who shared some insights into the pitching process. Don’t forget to go back to Episode 9 , where Jessica and Iris talked about how to approach and develop relationships with procurement. Welcome to Episode 54. So welcome Iris and Jess. Wonderful, Jess.

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What Are the 12 Tenets of Key Account Management & Why You Need to Know?

Account Manager Tips

Phil is an account management and sales professional professional with a wealth of experience and wisdom he's distilled into The Tenets of Account Management. These guiding principles have served Phil well and I know they will help you find success as a key account manager. The Tenets of Account Management.

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How agencies are navigating the legalities of AI use, with Sharon Toerek

Account Management Skills

We also ran an AI for Account Managers webinar recently together with Roy Murphy and the recording has been asked for several times. So can you talk to us a bit about how basically guidelines for agencies and account managers in particular that might be using those tools? 35:32 Sharon Toerek Exactly.

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SUSTAINABLE SAM: ARE YOU READY FOR THE NEW REALITY?

Strategic Account Management Association

” Finally, the dramatic increase around the world in government intervention in sustainability is also a key factor. For example, the UK government committed itself to legally binding targets in its 2008 Climate Change Act and will showcase its efforts at the COP26 UN Climate Change Conference in Glasgow, Scotland, this November.

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The CX Factor

Deep Insight

Across many industry sectors and geographies, customers are shifting the ways in which they choose suppliers and service providers. The Reinvent programme was developed to establish the governance, skills and infrastructure required to support better client outcomes. Clients’ Demands are Shifting. But are they truly client-centric?