THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ
Strategic Account Management Association
APRIL 5, 2021
the committee responsible for overseeing purchasing decisions), I met thousands of salespeople and strategic account managers through the years, and I would say that no more than 3 percent or so had bothered going through my company’s 10-K. Remember the golden rule (of sales): It’s not value unless the customer finds value in it.
Let's personalize your content