Red Star Kim

SEPTEMBER 8, 2023

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Differential pricing is rarely discussed in professional services although it is often implicit in key account management. So marketing is reliant on research and financial knowledge.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Manager Tips

JUNE 29, 2021

Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. Knowing that means you can work out what they value and what you need to measure your impact. Shareholders and board/directors value growth, costs, profit and cashflow. What are they saying?

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

SalesGlobe

JULY 13, 2022

Say it’s an account manager or an account executive, and they’re in both companies. So an account manager may not be an account manager. Well, what popped out of this one is account managers have very different revenue responsibilities. Mark Donnolo. Mark Donnolo.

Acquisition 52

Acquisition Sales Account Management Financial Services 52

SBI

NOVEMBER 7, 2019

Crafting a powerful value proposition that resonates with a C-suite audience is as much an art as it is a science. A well-presented value. Revegy, a leading provider of strategic account management technology, is proud to announce the addition of David Keil to its Board of Directors. Sales Asset Management.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20