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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Like Portrait Software, a small client of mine acquired by Pitney Bowes, a global technology company. Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. Are they expanding through acquisition?

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DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success

SBI

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers. ZoomInfo CEO Henry Schuck.

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Account Mapping: Drive B2B Sales Effectively

Arpedio

Adopting account mapping methodologies is not merely about data accumulation; it’s a strategic maneuver to foster sales and marketing alignment, a critical foundation for businesses aiming for robust growth and enhanced efficiency.

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How to Build a Land and Expand Strategy

ProlifIQ

Introduction: In the dynamic landscape of B2B sales, adopting innovative strategies is essential for sustained growth and profitability. This method focuses on acquiring new customers while simultaneously nurturing existing accounts to drive expansion and increase company revenue.

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Brainshark Wins in International Business Awards for 7th Straight Year

SBI

A useful and innovative tool to support sales staff onboarding, sales effectiveness and coaching.”. Amazing innovation, especially the Machine Analysis. I liked the Machine Analysis features, in particular – this kind of analysis would have taken days if it had to be done manually or with traditional software.”. “A

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Showpad Secures $70 Million in Series D Funding

SBI

Showpad is the world’s largest sales enablement software provider, with more than 1,000 customers worldwide spanning a breadth of industries including manufacturing, healthcare, technology, and financial services. To date there has been enormous innovation in automating the marketing and sales workflow. Account Planning.

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Brainshark Acquires Rekener to Deliver Industry’s Only Data-Driven Sales Readiness Platform

SBI

The acquisition extends Brainshark’s position as an innovative force and leader in the sales readiness and enablement software market, with the most effective and comprehensive solutions for preparing client-facing teams to perform at the highest level. Account Planning. Account Planning.