Account Planning Article Global Accounts Innovation 
KAM With Passion
NOVEMBER 11, 2020
On a Key Account, the Quarterly Business Review is a key instrument to implement the Account Strategy and the associated Account Plan. Business Reviews in a Key Account Management context. KAM is a strategic initiative which comes on top of plain Account Management. What about your own QBRs?
Mercuri International
MAY 23, 2023
In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. Set objectives & strategy A SAM should create a sensible and sustainable strategy for strategic accounts, help develop the account plan, and build buy-in across the organization.
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KAM With Passion
FEBRUARY 22, 2021
This articles is intended for business owners, board members and senior executives with the aim to motivate them to take a closer look at the KAM topic before deciding if they should start a true KAM initiative and on which perimeter. The time has come where it would be a logical move to engage a few selected customers globally.
Cosawi
FEBRUARY 29, 2020
Focusing on the right side, we can see some of the critical roles that Marketing needs to play for the success of the customercentric journey and what we have been exploring in this article. . The SAM is the explorer, diving deeply into the needs and goals of their accounts. Download the Article HERE. Previous Page.
Cosawi
DECEMBER 28, 2021
Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical to leverage the role as an accelerator and create executive accountability within the account team. Stay informed on the account through an established strategic account process. Download the Article HERE.
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