Red Star Kim

JUNE 1, 2023

There are other ways to differentiate such as through innovation, relationship and service excellence, new product and service development and new delivery platforms. Other factors might include traditional vs innovative, high vs low value, broad or niche market. The perceptual map is a frequently used technique for positioning.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Cosawi

AUGUST 4, 2021

Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation be, in fact, disruption? . This is leading many companies to accelerate their strategic account management journeys and transformations. View The Full Article Here. Want to accelerate your SAM journey?

Innovation 52

Innovation Account Management Global Accounts Publishing 52

KAM With Passion

FEBRUARY 22, 2021

This articles is intended for business owners, board members and senior executives with the aim to motivate them to take a closer look at the KAM topic before deciding if they should start a true KAM initiative and on which perimeter. The time has come where it would be a logical move to engage a few selected customers globally.

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

Cosawi

FEBRUARY 29, 2020

Focusing on the right side, we can see some of the critical roles that Marketing needs to play for the success of the customercentric journey and what we have been exploring in this article. . The SAM is the explorer, diving deeply into the needs and goals of their accounts. Download the Article HERE. Previous Page.

Marketing 52

Marketing B2C Global Accounts Innovation 52

Cosawi

JULY 14, 2021

Drive the necessary “outside in” perspective to ensure the value proposition speak to the Key Account needs and improve patient outcomes. Download the Full Article PDF Here. About the Author Dominique Côté brings 30 years of experience leading commercial teams in global pharmaceutical and biotech organizations.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Cosawi

DECEMBER 31, 2019

Every superhero needs a partner, and the very best SAMs know when and how to bring the best people to the table to ideate, innovate and create impact for their customers. . Download the Article HERE. Disruption, although most times unwelcome, gives way to innovation. The post Account Base Marketing appeared first on Cosawi.

Marketing 52

Marketing Suppliers Account Management Global Accounts 52

KAM With Passion

NOVEMBER 11, 2020

KAM is a strategic initiative which comes on top of plain Account Management. KAM accelerates the execution of a business strategy and, well implemented, is a an accelerator of both growth and innovation. In a Key Account Management approach, the dialogue with the Key Accounts is deeper than the dialogue with standard customer s.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130