Cosawi

SEPTEMBER 30, 2020

Transformation through Leadership. The business world is currently a fascinating incubator of innovation where being agile, adapting and pivoting is vital to take the uncomfortable but exciting place of reinventing ourselves. We need to be agile to transform our companies, which starts with agile leadership. Agile Leadership.

Leadership 52

Leadership Innovation Global Accounts Publishing 52

Cosawi

DECEMBER 28, 2021

Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical to leverage the role as an accelerator and create executive accountability within the account team. Stay informed on the account through an established strategic account process. Coach SAMs on business matters.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Red Star Kim

JUNE 1, 2023

There are other ways to differentiate such as through innovation, relationship and service excellence, new product and service development and new delivery platforms. Porter also argued that there were only a few generic competitive strategies – either differentiation or cost leadership and either broad or focused market choices.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

KAM With Passion

FEBRUARY 22, 2021

This articles is intended for business owners, board members and senior executives with the aim to motivate them to take a closer look at the KAM topic before deciding if they should start a true KAM initiative and on which perimeter. The time has come where it would be a logical move to engage a few selected customers globally.

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

Cosawi

AUGUST 4, 2021

Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation be, in fact, disruption? . This is leading many companies to accelerate their strategic account management journeys and transformations. View The Full Article Here. Want to accelerate your SAM journey?

Innovation 52

Innovation Account Management Global Accounts Publishing 52

Cosawi

FEBRUARY 29, 2020

Focusing on the right side, we can see some of the critical roles that Marketing needs to play for the success of the customercentric journey and what we have been exploring in this article. . Download the Article HERE. Disruption, although most times unwelcome, gives way to innovation. Previous Page. Could the mother.

Marketing 52

Marketing B2C Global Accounts Innovation 52

Cosawi

JULY 14, 2021

Drive the necessary “outside in” perspective to ensure the value proposition speak to the Key Account needs and improve patient outcomes. Download the Full Article PDF Here. About the Author Dominique Côté brings 30 years of experience leading commercial teams in global pharmaceutical and biotech organizations.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52