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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

The [GAM] program’s core mission is to form and maintain a trusted partnership with our clients that produces mutual innovation and value resulting in measurable outcomes. Here at AVI-SPL we established our GAM program to drive long-term value through strategic alignment with our most valued global clients. Three Key Learnings.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Disruption Leads to Innovation. Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation, in fact, be disruption? Companies are seeking interactions with customers that bring them new insight, knowledge, ideas and innovations. Three Pillars of Success.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Director Global Account Management, Aramex. Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. Leadership, a clear vision and a well-articulated “why” should be the guiding star on the journey.

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Transformation through Agile Leadership

Cosawi

Transformation through Leadership. The business world is currently a fascinating incubator of innovation where being agile, adapting and pivoting is vital to take the uncomfortable but exciting place of reinventing ourselves. We need to be agile to transform our companies, which starts with agile leadership. Agile Leadership.

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Transformation through Agile Leadership

Cosawi

Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”.

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Pitching, differentiation and competitor analysis

Red Star Kim

There are other ways to differentiate such as through innovation, relationship and service excellence, new product and service development and new delivery platforms. Porter also argued that there were only a few generic competitive strategies – either differentiation or cost leadership and either broad or focused market choices.

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Why Start a (True) Key Account Management Initiative?

KAM With Passion

For all organisations, large or small, who take it seriously, practicing KAM is about developing deep and strong relationships with truly strategic customers in order to accelerate innovation and growth. As stated earlier, boosting innovation has become a key criterion for organisations with a mature KAM practice.