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Strategic Account Planning: All You Need to Know

Arpedio

Welcome to our comprehensive guide on strategic account planning – a vital practice for businesses looking to achieve long-term success and foster strong customer relationships. In today’s competitive landscape, having a well-defined account plan is essential to effectively manage key accounts and drive growth.

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Strategic Account Planning: All You Need to Know

Arpedio

Welcome to our comprehensive guide on strategic account planning – a vital practice for businesses looking to achieve long-term success and foster strong customer relationships. In today’s competitive landscape, having a well-defined account plan is essential to effectively manage key accounts and drive growth.

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Account-Based Selling – What it is and Why it Matters 

Upland

Technological innovations, digitalization and workstyle evolutions that were being signaled years ago have today come to fruition. Account-based marketing (ABM) : it takes a lot more than a hero rep to win over a buying group. Today, the horizon of B2B selling looks different than it did even just a few years ago.

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The Importance of Co-Creating Value with Every Strategic Customer

Account Manager Tips

Knowledge sharing and openness to generate innovative collaboration Knowledge as socially generated, maintained, and shared in peer-to-peer communities. If you're not sure who they are, check out my article on how to identify key accounts , with template.) + Think long term. You need a long term planning horizon for co-creation.

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The 3 Pillars of Key Account Management

KAM With Passion

Are you in charge of a true Key Account Management initiative? By “true”, KAM initiative, I mean a programme that aiming at accelerating innovation and growth with a few carefully selected customers. A strong KAM initiative is always built on the following 3 Pillars: KAM infrastructure , Key Account Teams and Key Account Plans.

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The Power of Account-Based Marketing: A Thales Case Study

Cosawi

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. ABM has gained prominence for its ability to provide personalized, laser-focused marketing to key accounts.

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Creative Quotient: Unleash Your Sales Potential

SalesGlobe

Therefore, to introduce sales process innovation, drive growth and retain current customers, companies might need to tap into their sales team’s creative quotient. However, many companies fall into the trap of stifling creativity with tedious and unproductive account planning exercises.