Account Planning, Business Growth, Profitability and Stakeholders

The ROI of Account Planning

ProlifIQ

JUNE 21, 2023

The ROI of Account Planning In the highly competitive landscape of B2B sales, sales leaders are constantly seeking strategies that can boost revenue and foster long-term customer relationships. One such strategy that has proven to deliver impressive returns is account planning. What is an Account Plan?

Account Planning

Account Planning Value Proposition Account Management Stakeholders

Strategic Account Planning: All You Need to Know

Arpedio

FEBRUARY 14, 2024

Welcome to our comprehensive guide on strategic account planning – a vital practice for businesses looking to achieve long-term success and foster strong customer relationships. In today’s competitive landscape, having a well-defined account plan is essential to effectively manage key accounts and drive growth.

Account Planning

Account Planning Account Management Value Proposition Stakeholders

Strategic Account Planning: All You Need to Know

Arpedio

FEBRUARY 14, 2024

Welcome to our comprehensive guide on strategic account planning – a vital practice for businesses looking to achieve long-term success and foster strong customer relationships. In today’s competitive landscape, having a well-defined account plan is essential to effectively manage key accounts and drive growth.

Account Planning

Account Planning Account Management Value Proposition Stakeholders

Unlock Business Potential with Effective Stakeholder Mapping?

Arpedio

NOVEMBER 22, 2023

Unlock Business Potential with Effective Stakeholder Mapping Improve your critical stakeholder relationships ← Back to blog As businesses strive to achieve growth and success, many overlook the untapped potential of effective stakeholder mapping.

Stakeholders

Stakeholders Decision-making Business Growth Innovation

Exclusive insights from the SAMA Executive Symposium

Arpedio

APRIL 29, 2024

SAM professionals are not just account managers; they play a pivotal role as value creators, ecosystem orchestrators, and pioneers of data-driven decision-making, crucial for unlocking market share and profitability.

Key Account Management

Key Account Management Account Management Ecosystem Leadership Global Accounts

Strategic Account Management

ProlifIQ

JUNE 21, 2023

This alignment helps in driving sustainable growth and ensuring the overall success of the strategic account management program. Account plans are instrumental in managing and retaining strategic accounts. Which key stakeholders are your “champions” and will help you retain the account, or even grow it?

Account Management

Account Management Management Account Planning Stakeholders

8 Key Account Management Processes for Sustainable Business Growth

SmartKarrot

MAY 12, 2023

Account Selection and Segmentation The foundation of any successful KAM strategy lies in identifying the right customers to target. This process involves segmenting the customer base to determine which accounts have the most potential for growth and profitability.

Key Account Management

Key Account Management Account Management Business Growth Value Proposition

Account Growth Strategy: What it is and How to Use it

Arpedio

APRIL 30, 2024

Understanding Account Growth Strategy In this section, we will take a closer look at the intricacies and purpose of account growth strategy. Understanding how to effectively implement this strategy is crucial for long-term success in maximizing your business growth and revenue.

Account Growth

Account Growth Client Relationships Business Growth CRM

Account Management vs Customer Success Explained

Arpedio

JANUARY 5, 2024

Understanding the Basics of Account Management The complexities of client relationship management and the nuanced strategies that underpin successful account management are essential knowledge for any professional seeking to navigate the intersection of customer engagement and business growth strategy.

Account Management

Account Management Customer Success Management Energy and Utilities

Mastering Pre-Sales Strategy: Your Guide to Success

Arpedio

MARCH 26, 2024

Understanding the unique role and significance of pre-sales strategy is essential for organizations seeking to drive successful sales outcomes and achieve sustainable business growth. Importance of Pre-Sales Strategy in Driving Business Success The pre-sales phase is where the groundwork for successful sales transactions is laid.

Value Proposition

Value Proposition Prioritization Sales Organization

How to Build a Land and Expand Strategy

ProlifIQ

AUGUST 17, 2023

Introduction: In the dynamic landscape of B2B sales, adopting innovative strategies is essential for sustained growth and profitability. This method focuses on acquiring new customers while simultaneously nurturing existing accounts to drive expansion and increase company revenue.

Acquisition

Acquisition Stakeholders Customer Success Profitability

Account-Based Marketing (ABM) vs Account-Based Selling (ABS)

Arpedio

JULY 12, 2023

You can think of it like this: Marketing creates the initial demand and interest after which account-based selling activities take over to build relationships, engagement and consensus among the stakeholders involved in the buying decision. In other words, ABM focuses on quality over quantity. Superior together.

Marketing

Marketing Advertising Decision-making Communication

The Most Important Traits Strategic Account Managers Need to Develop

Janek Performance Group: Account Planning

AUGUST 4, 2021

Naturally, it’s important to make sure account managers have a firm grasp of the primary communication styles. Coach them in how to identify what mix of communication styles they themselves use and the ones that key stakeholders in their client organizations use. When they’ll launch new products or services of their own?

Account Management

Account Management Management Communication Stakeholders

Strategic Accounts Today

The ROI of Account Planning

Strategic Account Planning: All You Need to Know

Trending Sources

Strategic Account Planning: All You Need to Know

Unlock Business Potential with Effective Stakeholder Mapping?

Exclusive insights from the SAMA Executive Symposium

Strategic Account Management

8 Key Account Management Processes for Sustainable Business Growth

Account Growth Strategy: What it is and How to Use it

Account Management vs Customer Success Explained

Mastering Pre-Sales Strategy: Your Guide to Success

How to Build a Land and Expand Strategy

Account-Based Marketing (ABM) vs Account-Based Selling (ABS)

The Most Important Traits Strategic Account Managers Need to Develop

Stay Connected