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A Step-by-Step Strategic Account Plan Template for Shared-Value

Hubspot Sales

To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape. This strategic account plan template will help you: Expand your understanding of your customer’s business, goals, and motivations.

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What’s So Aspirational About Account Planning?

SalesGlobe

When I hear the words “strategic account planning” in a meeting, I usually notice a range of involuntary visceral reactions, from understated moans to eye-rolls and furrowed brows. Nobody thinks of account planning as aspirational. Aspirational account planning revolves around how you think about and with the customer.

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Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.

Cosawi

Today, as advisors in the strategic account management space, we are surprised and disheartened to see that marketing is often not only missing at the strategic account team table but also working from an inside-out products focus, rather than an outside-in customer focus.

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Your CRM Wasn’t Built for Key Account Management. See Why.

Revegy

Drives global collaboration and a single view of the customer to drive team-based execution. Applies a strategic execution framework to operationalize best practices and keep account managers focused on delivering customer value. Turns account planning into a collaborative exercise directly involving the client.

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Transformation through Agile Leadership

Cosawi

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant back- room player. In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. Contribute to, and have accountability for, the account plan.

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Best Customer Success Certifications 2021: The Ultimate List

SmartKarrot

You can gain knowledge while sorting specific challenges in your organization. Cisco Customer Success Manager. The CCSMP certification is based on the Practical CSM framework that works across the entire customer lifecycle. Gain the skills, tools, and knowledge required to keep and manage customers.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Inside Sales organizations are getting a lot of the glory these days; perhaps it shouldn't be a surprise that they're also benefitting from a. Account Planning. Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+.