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Account Planning Best Practices with Nigel Cullington’s Expertise

Upland

The Four Most Important Best Practices Inspired by Sales Leaders Nigel outlines four key areas businesses need to focus on to excel at account planning. First and foremost, Nigel highlights the importance of knowing who your key buyers are, and deeply understanding them. It’s unclear how companies will bring on AI.

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Forrester Checklist: Account Planning Readiness Assessment by Forrester

DemandFarm

Account Planning Readiness Assessment: Developed by Forrester Assess your organization’s readiness for effective account planning with this downloadable checklist by Forrester. Receive actionable guidance and industry expertise to enhance your account planning capabilities and drive long-term success.

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Best Practices for SaaS Companies and Vendors with Nigel Cullington of Upland Software

Upland

The Four Most Important Best Practices Inspired by Sales Leaders Nigel outlines four key areas businesses need to focus on to excel at account planning. First and foremost, Nigel highlights the importance of knowing who your key buyers are, and deeply understanding them. It’s unclear how companies will bring on AI.

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What’s So Aspirational About Account Planning?

SalesGlobe

When I hear the words “strategic account planning” in a meeting, I usually notice a range of involuntary visceral reactions, from understated moans to eye-rolls and furrowed brows. Nobody thinks of account planning as aspirational. Aspirational account planning revolves around how you think about and with the customer.

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A Step-by-Step Strategic Account Plan Template for Shared-Value

Hubspot Sales

To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape. This strategic account plan template will help you: Expand your understanding of your customer’s business, goals, and motivations.

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Evolving Key Account Management: Perstorp’s Journey with ARPEDIO

Arpedio

Evolving Key Account Management: Perstorp's Journey with ARPEDIO Download full case study About Perstorp With a 140-year legacy, Perstorp stands as a pioneer in organic chemistry, shaping industries from mobile tech to animal nutrition, driven by sustainable solutions. Superior together. Enhance forecast accuracy.

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How to Roll Out a Sales Account Management Plan

Brooks Group

At The Brooks Group, we help clients foster the culture, motivators, and sales training to implement strategic sales account plans and support sales team members as they go after new, and often larger, accounts. Plan First, Then Execute President Dwight D. Plan First, Then Execute President Dwight D.