ProlifIQ

JUNE 21, 2023

The ROI of Account Planning In the highly competitive landscape of B2B sales, sales leaders are constantly seeking strategies that can boost revenue and foster long-term customer relationships. This analysis helps sales teams identify the account’s strengths, weaknesses, and potential areas for growth.

Account Planning 52

Account Planning Value Proposition Account Management Stakeholders 52

SmartKarrot

APRIL 22, 2022

Businesses are always focussing on lead generation and targeted advertising for customer acquisition. However, customer acquisition is something that demands focus! Customer retention is a particularly important concept where businesses use different strategies to retain their existing customers.

B2B 10

B2B Value Proposition Banking Onboarding 10

Arpedio

FEBRUARY 22, 2024

By focusing on the payoff or value proposition, sales professionals can encourage the prospect to move forward with the purchase decision. Whether selling complex B2B solutions or consumer products, the principles of Spin Selling remain relevant and effective. Are you already using Salesforce?

Software 52

Software Software Decision-making Performance Review 52

SmartKarrot

APRIL 24, 2020

In B2B businesses, we often use the 80-20 rule that says, 80% of the profits are incurred from 20% of the customers. As a SaaS business, you’d have often tried to make your service ‘good for everyone’. As a matter of fact, it never really benefits your business. What is Customer Segmentation in SaaS? Net Promoter Score.

B2C 12

B2C Customer Success B2B Profitability 12

Arpedio

JULY 12, 2023

Measure the effectiveness of your ABM strategy Under traditional marketing methods, success is typically assessed by examining metrics such as the overall customer count, the number of booked demos, the cost per acquisition, and the total number of leads. Both teams play vital roles in B2B revenue generation.

Marketing 52

Marketing Advertising Decision-making Communication 52

SmartKarrot

APRIL 24, 2020

This ‘fine line’ is created by the gap between customer acquisition and customer retention. While customer acquisition is the key driver for dynamic revenue growth, customer retention is often the critical factor. When talking with respect to B2B businesses, the term is often rephrased as client success. .

Management 11

Management Account Management Acquisition Value Proposition 11