Arpedio

DECEMBER 20, 2023

Outbound sales can be especially effective for B2B and high-ticket items, where businesses need to reach out to decision-makers and establish relationships that go beyond a single transaction. This could include personalization, storytelling, and highlighting unique value propositions.

Sales 52

Sales Value Proposition Decision-making Communication 52

ProlifIQ

JUNE 21, 2023

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Role of Strategic Account Management in B2B Organizations The strategic account management team plays a vital role in executing the account plans, and management, and driving success.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Arpedio

JULY 12, 2023

The Key Differences Between Account-Based Marketing and Account-Based Selling We’ve already established that account-based marketing (ABM) and account-based selling (ABS) are two strategies that companies employ to drive revenue in the B2B space. Both teams play vital roles in B2B revenue generation.

Marketing 52

Marketing Advertising Decision-making Communication 52

LinkedFusion

OCTOBER 11, 2023

Understanding the Significance of Lead Generation The Backbone of Business Growth Lead generation is the process of attracting and converting potential customers into qualified leads who have shown interest in your product or service. It is the critical first step in the sales funnel and a pivotal factor in business success.

Small Business 52

Small Business Advertising Media Marketing 52

Arpedio

JULY 11, 2022

If you’re doing B2B sales – whether you’re aware of it or not – you’re most likely already doing account-based selling, hence ‘business to business’. Thus, ABS is not just a fancy buzzword; it’s a strategy that sales professionals use on a daily basis to target businesses, rather than just individuals. Start free trial.

B2B 52

B2B Account Management Customer Success Leadership 52

Arpedio

FEBRUARY 22, 2024

By focusing on the payoff or value proposition, sales professionals can encourage the prospect to move forward with the purchase decision. Whether selling complex B2B solutions or consumer products, the principles of Spin Selling remain relevant and effective. Are you already using Salesforce?

Software 52

Software Software Decision-making Performance Review 52

SmartKarrot

JUNE 13, 2022

To get to the core of the relationship, you need to know what made customers choose the business. Customers know what makes a business stand out. Once you know your key value proposition , it is easier to turn your business around on that aspect. Did you get the results you expected with our business?

Value Proposition 10

Value Proposition Customer Experience Customer Success Business Growth 10

SmartKarrot

SEPTEMBER 14, 2022

This could be credited to the high value they offer, the high production costs, or even the investment of resources. But this very cost makes SaaS sales so difficult, especially for B2B SaaS startups just starting. In such an environment, businesses keep fighting to earn an edge over competitors. Gaining market share.

Value Proposition 10

Value Proposition Retail B2B Advertising 10

SmartKarrot

FEBRUARY 9, 2022

Loyal customers contribute a lot to revenue growth in upsells, referrals, and even advocacy. This is where customer retention plays a crucial role in B2B SaaS companies. . Did you ever come across a SaaS business owner saying that they are ok losing old customers? What is customer retention? Like what you are reading?

Customer Success 10

Customer Success Value Proposition Profitability Decision-making 10

SmartKarrot

APRIL 24, 2020

In B2B businesses, we often use the 80-20 rule that says, 80% of the profits are incurred from 20% of the customers. As a SaaS business, you’d have often tried to make your service ‘good for everyone’. As a matter of fact, it never really benefits your business. What is Customer Segmentation in SaaS? Net Promoter Score.

B2C 12

B2C Customer Success B2B Profitability 12

SmartKarrot

APRIL 24, 2020

When the convergence of low customer retention rates and higher churn, creates a deadlock in business growth, ‘ client success manager ’ comes in. When talking with respect to B2B businesses, the term is often rephrased as client success. . What is Client Success?

Management 11

Management Account Management Acquisition Value Proposition 11

SmartKarrot

MAY 14, 2020

The concept of membership as a model for generating recurring revenues has existed for a long time but the adoption of subscription based business models by the software companies has seen a recent surge in the past few years, if not decades. A great CSM should be able to engage at all levels in the customer’s business.

Onboarding 10

Onboarding Customer Success Customer Experience Value Proposition 10