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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Delegates reported a range of issues preventing an improvement in the quality of M&BD plans – from the difficulty in obtaining the necessary data at the outset, through time to conduct structured analyses of the data and the identification of opportunities and threats as well as brainstorming creative ways to address them.

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The Sliding Scale of Sales Transformation

Mike Kunkle

Includes territory planning, account planning, sales call planning, leading sales meetings, task management, using CRM, sales enablement tools, other technology tools and performance support, action planning, calendaring, project management, change management, and personal productivity practices. Sales Acumen. Organizational Acumen.

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The 4 Best Uses of Marketing Automation Tools

ACT

They do all the grunt work while you brainstorm ways to improve the performance of your marketing campaigns and strategy. Marketing automation also includes automated lead capture, scoring, a/b testing and is often optimized with customer relationship management ( CRM ) integration for holistic customer data tracking and lead management.

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What is a lead magnet? The ultimate guide (+10 examples)

Zendesk

This is why lead magnets are a critical component of any customer acquisition strategy. Check out the following examples, and brainstorm lead magnet ideas with your team. Digital marketing consultant Jon Loomer offers a Facebook ad quiz as a lead magnet for his audience. What makes a good lead magnet? Infographic.

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Inbound Sales: How to Sell the Way Prospects Buy

Hubspot Sales

The CEO of Tyre Recruiting decides to use the inbound sales methodology to drive their customer acquisition process. You can use the Prospects tool in HubSpot CRM to identify these companies. I’ve worked with hundreds of mid-sized professional services firms like yours who were losing to more digitally savvy firms.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot Sales

Its entries are a mix of tactical content and great stories, like this one about how Calendly pulled off double-digit growth. Quick Sprout is largely the work of Neil Patel -- a name with which anyone even remotely involved with digital marketing is familiar. SessionCam. Source: Science Buddies.