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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). Align stakeholder needs and expectations. 36% Sort of. Break out session summaries.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Use go-to-market strategy templates Launching a new product or service can get overwhelming very quickly, especially when there are many moving parts and stakeholders. Get your team together and brainstorm the various job titles that could be impacted by your solution. Reduce customer acquisition costs.

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The Straightforward Guide to Value Chain Analysis

Hubspot Sales

The team tasked with creating the value chain analysis should brainstorm ways each activity provides value to customers and the business as a whole. Once the value chain analysis is complete, the primary stakeholders in the business can see an overview of where the business is excelling and where improvements can be made operationally.