DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

SmartKarrot

JUNE 28, 2023

The key account manager is then supposed to act as the first contact point between these clients and the business, dedicate resources, and hold meetings with them. The main aim of this practice is to help grow the number of key accounts in order to attain mutually beneficial goals and maximize their value.

Key Account Management 10

Key Account Management Account Management CRM Management 10

Clarity Engagement Solutions

NOVEMBER 9, 2020

What are the pressures and challenges that stakeholders face at the moment? – The effect of merger and acquisition activity. Providers, payers and suppliers, also a distribution supply chain and the patients themselves. – The rapid pace of change and innovation. – Patient empowerment.

Supply Chain 91

Supply Chain Healthcare Stakeholders Suppliers 91

DemandFarm

MAY 12, 2023

Since customer acquisition has changed within the B2B sphere, the sales funnel is a bit outdated. This is done by integrating proven sales methodologies with strong stakeholder management to enable faster deal closures. Key Account Management tools can help build strong, long-term customer relationships to achieve this.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

Account Manager Tips

NOVEMBER 19, 2022

In other words, what are the key performance indicators (KPIs) that get them excited? Customer acquisition cost. In addition, they're cross referenced with related KPIs which is useful when looking to appeal to multiple stakeholders. It'll vary by function. For instance, compare marketing to human resources. Customer retention.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Upland

APRIL 20, 2023

Here are a few: Increased revenue: Effective account management builds revenue and increases sales through the strength of relationships. By understanding the people and problems in accounts and the unique needs of each and every stakeholder, sellers and account managers can work to address and ultimately solve them.

Account Management 195

Account Management Management Account Planning Decision-making 195

Account Manager Tips

NOVEMBER 9, 2020

Is there anything worse a key account manager has to do than tell clients about a price increase? They need to notify internal stakeholders and update procedures and systems. With customer acquisition costs rising it's important you do what you can to salvage the relationship and convince them to stay. Now what? .

Negotiation 130

Negotiation Account Management Key Account Management Communication 130