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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. For example, corporate/umbrella brands, pluralistic (e.g. There are also own-label brands.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry Some firms provide templates of different types of KAM meeting types. Why do law firms needs SAM?

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How to calculate ROI of CRM (& improve it too!)

Insightly

Marketers use ROI to benchmark the effectiveness of their advertising placements. Marketing focuses on content creation and delivering MQLs, while sales builds pipeline. The webinar was co-presented with online B2B growth community RevGenius. Facilities managers use ROI to determine the value of real estate investments.

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Oct 05 – Customer Success Jobs

SmartKarrot

Become a video expert, developing a deep understanding of the core product offerings and how to leverage those products to meet client objectives. Offer white glove customer service to media agencies and advertisers to develop long-term relationships that drive client satisfaction and retention. Apply here: [link].

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

And a big customer is anyone who fits in that sort of 80/20 rule, you know, the small number of customers that make up a lot of your revenue and a lot of profits. And are we helping them to meet them? So we’re not meeting the full potential. And we’ve got a specialised tool that helps us understand, where are we?

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Why every agency account manager needs to be good at brief writing, with Ceylan Boyce

Account Management Skills

So I started my career in the advertising world as an account handler so I know very well the pain points of account handling. The cost, as you said, to the team morale, the profitability of the agency, the client satisfaction, etc. ’ and actually, their objective was so much bigger than a brochure could meet up.

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The 10 Best AI Tools for Small Businesses and How to Use Them

Hubspot Sales

I interviewed Appareify Co-Founder Nora Salama about the pros of AI in customer service. Be that an obviously AI-generated comment on LinkedIn that parrots your post back at you, adding nothing insightful or new, or a random email from a stranger advertising an irrelevant service that can in no way help your small business.