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The Power of Ethos, Logos, and Pathos in Writing Promotional Copy

Strategic Communications

In the world of advertising, crafting compelling copy that resonates with your audience is essential for success. Example: “Our revolutionary software, endorsed by top cybersecurity analysts, provides the ultimate protection against online threats.”

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Email tracking pixels 101: How do they work and why are they used?

Nutshell

Some email tracking pixels have more advanced, strategic functions, such as remarketing pixels , which deliver the user personalized advertising around the Internet. You can also assume that pretty much any communication you get from a brand will have a tracking pixel that ties to their website for when you choose to click through.

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How to increase customer engagement by communicating clearly, with linguist Eloise Leeson

Account Management Skills

Eloise works as a freelance communications consultant and copywriter for both agencies and brands and I think you’ll find this interesting whether you’re thinking about copy in the context of your client’s business or your agency’s business. Eloise is a communications consultant and a trained linguist.

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Climbing to the vertical marketing rooftops to boost and rectify your sales

PandaDoc

Best practices for vertical sales and marketing include targeted advertising, content marketing, participating in industry events, establishing thought leadership, social media marketing, direct outreach, referral programs, industry partnerships, cross-selling, upselling, SEO, and CRM.

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10 Best Tools To Increase Sales Productivity in 2023

Apptivo

Security measures With increasing cybersecurity threats, it’s essential that your chosen software has robust security protocols to protect sensitive customer and company data. Zoom A leading global provider of comprehensive video-first unified communications solutions, Zoom has transformed the way businesses and individuals work.

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Top 30 SaaS Companies in the US

SmartKarrot

The products include software for document creation, analytics, and online advertising. KnowBe4 is a unique SaaS product that focuses on educating its users on different cybersecurity problems. It also helps improve team communication. The platform offers communication tools, such as team messaging and video conferencing.