Red Star Kim
DECEMBER 18, 2023
In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. Some think about a centralised or decentralised approach to strategy. So the marketing approaches are different.
Red Star Kim
MAY 2, 2023
Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector.
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ACT
AUGUST 4, 2023
Whatever your niche, it’s crucial to develop an omnichannel marketing plan and strengthen your online presence with social media marketing, content marketing and if feasible, paid advertising. You must develop and polish a broad spectrum of skills, from negotiation and networking to problem-solving, budgeting, and strategic thinking.
SBI Growth
SEPTEMBER 9, 2012
I spent a good part of my career in marketing including leading account teams for an advertising agency as well as directing corporate marketing. Similar to expecting strategic thinking capabilities across your team (vs. outsourcing strategic planning), writing is an essential foundation to success.
Red Star Kim
JUNE 7, 2023
I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy.
SmartKarrot
OCTOBER 6, 2022
For example, they need to connect the marketing & advertising teams with the users to get testimonials. Considering the importance of the function, the account managers need to have leadership, communication, negotiation, and strategic thinking capabilities. Leadership: Account managers are leaders. Monitoring.
SmartKarrot
MAY 24, 2022
Work in partnership with Client Success, Sales, and internal teams to create and grow existing advertiser relationships; ensuring successful and accurate campaign implementation and contractual obligations are met. Through strategical thinking and analysis identify profitable strategical solutions for the customers.
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