Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. There are lots of articles on internal communications, buy-in and stakeholder engagement. Innovate – Be more innovative in M&BD. For example: Internal communication – Why, how and what (kimtasso.com).

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

SmartKarrot

MAY 12, 2023

This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success. Problem-solving skills are particularly valuable when addressing customer challenges, as they enable Key Account Managers to develop innovative solutions that align with the customer’s goals and objectives.

Key Account Management 10

Key Account Management Account Management Management Interpersonal Skills 10

PandaDoc

AUGUST 18, 2022

By understanding the competitive landscape, knowing the questions that prospective clients are likely to ask and having the answers top of mind, and having the value proposition of your company’s product or services ready to share, your sales team is more likely to get customers to sign on the dotted line. Select a battle card type.

Value Proposition 96

Value Proposition Sales Stakeholders Marketing 96

Red Star Kim

JUNE 27, 2023

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

Leadership 130

Leadership Management Stakeholders Communication 130

SmartKarrot

APRIL 24, 2020

Identifying and innovating new products or services becomes easier if you focus on one specific segment. So, for instance, one of your CSMs sends out an email with some industry news or articles, every month, to the clients from the manufacturing industry. Customer segmentation and research & developement should go hand-in-hand.

B2C 12

B2C Customer Success B2B Profitability 12

Hubspot Sales

AUGUST 21, 2023

To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article. Poor product-market fit can dampen a launch — even if the product is well-designed and innovative. Content research: Brainstorm content topics that include that keyword.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98