Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure
Red Star Kim
JULY 11, 2022
There are lots of articles on internal communications, buy-in and stakeholder engagement. Modern CMOs see their role as guiding and inspiring thousands in their firms to communicate consistent brand values and messages. Meet with BDs to talk through their strategies. Delegate key takeaways and actions. Review our business plan.
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