Account Management Skills

JANUARY 11, 2022

In this episode we talk about making client relationships more profitable. We covered so many different areas including: What clients really value and how to talk the client language. Why you need to establish and nurture senior client relationships. Welcome to Episode 53. And it’s so practical.

Client Relationships 52

Client Relationships Profitability Procurement Negotiation 52

Account Management Skills

JANUARY 25, 2022

I spoke to Jessica Bowler and Iris Gatzweiler , two senior procurement clients who shared some insights into the pitching process. Don’t forget to go back to Episode 9 , where Jessica and Iris talked about how to approach and develop relationships with procurement. Welcome to Episode 54. So welcome Iris and Jess.

Procurement 52

Procurement Suppliers Stakeholders Decision-making 52

Red Star Kim

NOVEMBER 18, 2022

This article was published in the latest edition of PM Forum Magazine. PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Several people had stayed in London overnight, having been to the PM Regional Committees meeting the day before. Closing thoughts.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. An HBR article offered a similar matrix with costs to serve vs willingness-to-pay.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Revenue Storm

MARCH 8, 2022

If we do not nurture, tend, and pay attention to our relationships on a regular basis, the weeds of discontent eventually take over our client relationships. Selling to a client involves many rewarding, tedious, and painful steps. We prepare thorough research for meetings. We call this follow up.

Procurement 78

Procurement Client Relationships Meetings Sales 78

Deep Insight

NOVEMBER 29, 2021

This blog is a shortened version of an article entitled The CX Factor which originally appeared in the October 2021 edition of Modern Lawyer , published by Globe Law and Business. There’s a lot of talk at law firms about client relationships. But for many clients these can still seem hollow words based on one-way relationships.

Client Relationships 52

Client Relationships Leadership Decision-making Procurement 52

Insightly

NOVEMBER 1, 2022

Increase customer lifetime value (CLV): CRM models can help you increase CLV across every client relationship. This is your opportunity to demonstrate to customers that you care about their needs and understand how to meet them. Streamlining processes ensures that no team member wastes time on tasks that don’t add value.

Profitability 52

Profitability CRM Value Proposition Customer Experience 52