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Implications for B2B Selling in the Age of Artificial Intelligence

Mike Kunkle

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Will Artificial Intelligence really displace the human sales force? Corporate buyers will also likely leverage AI in their problem-identification, research, problem-solving, and decision processes.

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What type of B2B sales will still exist in 50 years?

QYMATIX

How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? When it comes to sales analytics, most B2B sales associates are still addicted to Excel. Any swift question such as: “with which customers did we make the highest margin in the last six months?”

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What type of B2B sales will still exist in 50 years?

QYMATIX

How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? When it comes to sales analytics, most B2B sales associates are still addicted to Excel. Any swift question such as: “with which customers did we make the highest margin in the last six months?”

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The AI Framework for Business Transformation

OnStrategyHQ

That’s why we created an AI framework to guide you through strategically aligning AI to your efforts, considering which AI opportunities are most strategic, and building a plan to make it happen. Now is the time to consider what guardrails you must use to guide your decision-making. Why does responsible AI usage matter?

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Top 30 SaaS Influencers to Follow in 2022

SmartKarrot

The world of SaaS has simplified software creation and distribution making access easier than before. Knowing these trends will help you gain a competitive advantage and stay ahead of the pack in your business decisions. Aaron Levie is the Chief Executive Officer, co-founder, and Chairman at Box. Aaron Levie.

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The Sliding Scale of Sales Transformation

Mike Kunkle

Understanding general buyer personas and buyers’ journey or buying processes, including challenges, opportunities, impacts, needs, objectives, priorities (COIN-OP), decision process, decision criteria, decision roles, desired outcomes with metrics and measures, and consideration of both the decision makers’ business and personal needs.

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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. Gartner defines them as experiences that “change customers’ understanding of their own needs and make them feel more confident moving in a new direction.” Video, she says, makes that happen.