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Consultative sales 4 basic principles and just why the consultative selling process works 

PandaDoc

Consultative sales teams put customer needs first, with sales professionals asking probing questions and adapting pitches to every lead. A deeper understanding of customer needs leads to insights that build trust. Customer knowledge even transfers to other areas, such as improving client onboarding.

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So What Can I Sell You?

SBI Growth

The next segment of Max’s story is one played out regularly in sales (B2B, B2C, inside, and direct). A rep’s desire to make a sale trumps the customer’s interest and needs. In some cases a sale is made, but a customer is lost. Nurture the relationship and customer knowledge along the way. Continued below).