Strategic Communications

MAY 4, 2022

There comes a point in the life cycle of many businesses when advertising needs outgrow the “homespun” and it’s time to call upon the services of a professional agency or consultant. There’s a misconception that agencies are too expensive for small companies. That’s not necessarily true. Competitors.

Advertising 52

Advertising Internet Small Business Publishing 52

Hubspot Sales

APRIL 23, 2021

One of my previous clients, a serial entrepreneur, joked that his first hire was an accountant. He excelled at talking with clients and needed help crunching numbers. Trying to do it all as a business owner will quickly lead to burnout. Some focus on specialized tasks (i.e. scheduling meetings), while others support entire teams (i.e

Small Business 92

Small Business Finance Banking eCommerce 92

Account Management Skills

MARCH 23, 2021

This episode is for you if you’re working for a creative/digital agency and are thinking about becoming an agency owner. It’s also one to listen to if you’re in a planning role (sometimes referred to an agency strategist) or are wondering whether your talents might be suited to this role. Transcript: .

Account Management 52

Account Management Banking Advertising Profitability 52

Red Star Kim

JULY 22, 2022

Then he established a digital agency and developed workshops for senior staff (not necessarily M&BD professionals) who needed to understand the potential impact of digital marketing for scaling up their businesses. Agency mindset (buys retainers and web sites). DIY mindset (hires staff to replace agencies).

Digitalization 130

Digitalization Marketing Construction Publishing 130