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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Once you’ve established which customers have the highest likelihood of strategic success, you need to structure your organization around the needs of the customer and create a customer-centric organization that drives co-created innovation.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” This option led to the creation of a systematic, standardized workflow through education, while better allowing for timely assessments. By Emily Williams, Strategic Account Manager , Pfizer. How the project became a reality.

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The 10 Best AI Tools for Small Businesses and How to Use Them

Hubspot Sales

Cut to 2024 , and I lean on ChatGPT to brainstorm use cases for products, concepts, or other ideas I’m writing about. One reason for this is AI’s capacity to prioritize tickets and then route them to human agents. I interviewed Appareify Co-Founder Nora Salama about the pros of AI in customer service. HubSpot’s CRM is free.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot Sales

It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. It's imperative to know how to grow any sort of property, whether it’s a blog, a podcast, or a brand. The blog might be one of our favorites.

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How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot Sales

Brainstorming business names? The trick to successfully getting your business off the ground is to meticulously plan and organize your materials, prioritize properly, and stay on top of the status and performance of each and every one of these moving parts. Filing taxes? Not so fun. Making Your Business Legal.

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