Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” The customer’s solution: a new patient care process for diverting lower-risk patients from the emergency department for immediate follow-up to an outpatient management clinic. By Emily Williams, Strategic Account Manager , Pfizer.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Strategic Account Management Association

OCTOBER 26, 2021

We need to focus on understanding the customer and helping the SAM deep dive in the customer environment and gain the insight and knowledge needed to deliver broader customer value. Adapting our corporate behaviors to fit the customer context. Creating strategic customer value and building trust requires time.

Account Management 520

Account Management Co-Creation Leadership Procurement 520

Strategic Account Management Association

JULY 13, 2021

Many different roads are possible, but two foundations are needed for COEs: Organizations must think outside-in, build trust and long-term objectives and focus on the customer objectives first to generate growth and revenue for the customer and the organization. A COE can bring expertise for more customer value and differentiation.

Account Management 591

Account Management Innovation Co-Creation Organization 591

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. 75% of companies think they are customer-centric. 30% of customers actually agree.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

SmartKarrot

NOVEMBER 2, 2020

Business owners like Reuben Yonatan, Paige Arnof-Fenn, Jayson DeMers, and 70+ others have shared their working, tried-and-tested strategies to retain customers during the pandemic. Rand Fishkin, Co-founder and CEO, SparkToro. Rand Fishkin is the co-founder and CEO of SparkToro. Jack Choros , Blog Editor, Iron Monk.

Co-Creation 21

Co-Creation Digitalization Media e-Learning 21

SBI

NOVEMBER 7, 2019

Percolate will be essential in helping Seismic widen our industry lead in enabling marketers do so in one-to-one customer interactions while also expanding our combined capabilities into all content initiatives and distribution channels. Doug Winter, Seismic co-founder and CEO. Blog Article. Blog Article. Blog Article.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20