Strategic Account Management Association

DECEMBER 3, 2020

As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. Panelists: Jennifer Stanley, Partner, McKinsey & Co.; Centers of Excellence (CoE).

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Arpedio

OCTOBER 11, 2021

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? Back to blog. On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. Basic alignment on value drives priority, success, and a long-term partnership.

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Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

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KAM With Passion

JUNE 20, 2021

This article focuses on individual competencies, especially those of the Key Account Managers. Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. It is broadly recognized that being a Key Account Manager requires a much broader skillset than pure sales jobs.

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Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

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Hubspot Sales

MAY 30, 2023

The most popular use cases for generative AI tools in sales are: Content creation (18%). Sales reps say management doesn’t understand how time-consuming these tasks are. Enhanced Forecasting New tools can offer predictive forecasting with data-based AI projections for sales managers. Prospect outreach (16%). Research (16%).

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Arpedio

MARCH 7, 2022

Back to blog. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Dominique is on the board of Strategic Account Management Association (SAMA), and leads the SAMA ABM Academy. To summarize, sales and marketing need to co-orchestrate the account plan. March 4 2021. Absolutely yes!

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