Strategic Account Management Association

APRIL 22, 2021

By Neil Tumber , Relationship Manager , Advanced Services Grou. Advanced services are propositions, where the provider (for example, a manufacturer) engages in an in-depth customer interaction with an extensive capability integration in a process of co-creation that creates a service to deliver functional value to that customer.

Manufacturing 520

Manufacturing Co-Creation Suppliers Account Management 520

Strategic Account Management Association

JULY 13, 2021

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. This is leading many companies to accelerate their strategic account management journeys and transformations. Three Pillars of Success.

Account Management 591

Account Management Innovation Co-Creation Organization 591

Arpedio

OCTOBER 11, 2021

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? Back to blog. On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. October 11, 2021. October 11, 2021. The KAM role continues to evolve.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

KAM With Passion

OCTOBER 27, 2020

Why a new blog on sales performance? Therefore, like these archaeologists, who have not been afraid to go against a dominant doctrine, the KAM WITH PASSION blog will invite its readers to change their perspective and take a broader view on sales performance. Second, Account Management , i.e. the management of existing customers.

B2B 130

B2B Co-Creation Account Management Key Account Management 130

Account Management Skills

APRIL 8, 2024

“People who accomplish big things did small things well” Horace Jackson Brown, author of ‘Life’s Little Instruction Book’ There are little things account managers can do well to avoid big client complaints. What else can account managers do to prevent difficult client conversations?

Account Management 40

Account Management Management Co-Creation Communication 40

Mike Kunkle

OCTOBER 2, 2022

It’s value creation (solution matching, co-creation, or solution design to achieve outcomes). It’s “other-centric” servant leadership (leading, serving, acting in your buyers’ and customers’ best interests, creating, communicating, and confirming value, and change management).

Co-Creation 248

Co-Creation Negotiation Sales B2B 248

Red Star Kim

SEPTEMBER 26, 2023

As well as rational approaches (we considered several change management methodologies including Kotter’s), both elements involve engaging emotions and taking people on the change journey. Nurture a change management movement – From “Let it go” to “Let it grow”. Nurture a change management movement – From “Let it go” to “Let it grow”.

Management 113

Management Co-Creation Communication Leadership 113

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

DemandFarm

AUGUST 31, 2023

In the business world, customer success management is no longer an afterthought; it’s a necessity. Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates.

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

MDI Training

MARCH 4, 2024

Beyond the Horizon: GenAI and Ethical Leadership In this blog post, keynote speaker Bailey Parnell gives us a few snippets of her exciting keynote speech at our upcoming Leadership Horizon event. For creative industries, GenAI already offers tools for design and content creation, thus freeing up time for strategic thinking and innovation.

Leadership 59

Leadership Digital Transformation Co-Creation Artificial Intelligence 59

Strategic Communications

MAY 16, 2023

A Facebook headline reads, “How to Generate Blog Posts in 1 Minute Using AI.” It’s a sponsored post from Jasper (more about this later), and while the concept is certainly intriguing and tempting—especially when facing a mountain of blog posts to create for various clients—there’s a certain amount of skepticism that goes along with it.

Co-Creation 52

Co-Creation e-Learning Publishing Media 52

Arpedio

JANUARY 25, 2023

Successful Strategic Account Management ← Back to blog There’s no doubt about it: Strategic Account Management is the key to success in today's competitive market. But you need the right tools and processes to unlock the power of Strategic Account Management before you can watch your business soar. Table of Contents 1.

Account Management 52

Account Management Management Account Planning Co-Creation 52

Red Star Kim

JANUARY 16, 2023

56% represented law firms, 18% accountancy firms, 9% property and construction firms, 5% management consultancy, 5% intellectual property and 8% other. Nearly two-third of firms (63%) place this among their top three management priorities. The top three management priorities were ranked as follows: Increase operational efficiency.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Clarity Engagement Solutions

FEBRUARY 12, 2021

In fact, one of our clients managed to increase their strategic digital engagements to healthcare stakeholders by +350% in just one month, even in the midst of the pandemic. We covered the first 2 steps in our previous blogs if you haven’t read them, you will find links to them below. . We are covering this step in this blog.

Healthcare 91

Healthcare Co-Creation Stakeholders Digitalization 91

KAM With Passion

JUNE 20, 2021

This article focuses on individual competencies, especially those of the Key Account Managers. Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. It is broadly recognized that being a Key Account Manager requires a much broader skillset than pure sales jobs.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

Clarity Engagement Solutions

FEBRUARY 12, 2021

We’ve worked with companies that have managed this strategic shift to gain access and mean more to their customers – even during this difficult time. In fact, one of our clients managed to increase their strategic digital engagements to healthcare stakeholders by +350% in just one month, even during the pandemic.

Healthcare 91

Healthcare Co-Creation Stakeholders Digitalization 91

Arpedio

OCTOBER 30, 2023

Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg Explore the ARPEDIO platform ← Back to blog In the ever-evolving world of enterprise sales, strategies and tools are constantly refined to meet the dynamic needs of businesses. Listen to the podcast here.

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52

Red Star Kim

OCTOBER 18, 2022

I completed my MBA two decades ago although I consume the latest management books voraciously. This 2014 book by Professor Vlatka Hluplic didn’t appear on my radar but I had the privilege of meeting the author through my work with the Managing Partners Forum. Management Shift Solutions Limited. In a nutshell. The author.

Organization 130

Organization Innovation Leadership Management 130

Zendesk

MARCH 23, 2023

Knoop, co-founder of Zapier, joined the Sit Down Startup podcast to talk about how startup life has changed since the company was founded in 2011, and funded as part of the Y Combinator accelerator program in 2012. ” The post Zapier co-founder Mike Knoop: Follow the breadcrumbs from superfans appeared first on Zendesk.

Co-Creation 52

Co-Creation Software Software Onboarding 52

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. 75% of companies think they are customer-centric.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

KAMCast

NOVEMBER 19, 2020

In this episode… In a world where the vast majority of internet traffic is video content, how can we leverage the creation, production and value of video to maximise sales return? In this episode I’ll talk to video marketer Ed Lawrence, the co-founder of , a video production and editing business based in Hertfordshire, UK.

Co-Creation 52

Co-Creation Key Account Management Internet Media 52

PandaDoc

MARCH 9, 2024

While we all know and love this famous communication tool, not many of us know it has the potential to become even more powerful when integrated with productivity and task management tools like Trello and file management platforms like PandaDoc. Pricing: Trello’s paid plans start at $5 per user/month when you pay annually.

Co-Creation 52

Co-Creation Communication Meetings Onboarding 52

Nutshell

AUGUST 6, 2020

The list has been divided into three categories for your convenience: podcasts, YouTube channels, and blogs. Most episodes are five to ten minutes long and deliver actionable advice on topics like SEO, content creation, and social media. Maybe you’re looking for ways to supercharge your company’s blog. The Moz Blog.

Internet 90

Internet Marketing Co-Creation Media 90

MDI Training

NOVEMBER 14, 2023

Read this blog post to see the results. Implementing strategies AI can assist in project and resource management. AI can automate repetitive tasks, facilitate data analysis, and serve as a source of information, while humans bring their unique skills to manage complex situations and foster human relationships.

Leadership 52

Leadership Artificial Intelligence Digital Transformation Co-Creation 52

Brooks Group

MAY 17, 2022

Any one of these events would be difficult to manage on its own, but since they’re all happening simultaneously, sales leaders are feeling like they were two years ago: isolated, unsure of what to do and how to direct their teams. Sign up for our email list to get blogs and vlogs right in your inbox.

Supply Chain 87

Supply Chain Co-Creation Facilitation Sales 87

Revegy

MAY 14, 2018

Customers expect value co-creation. The process of value creation requires multiple functions to get involved and engaged, with accountability and deliverables clearly defined for all players in the account planning stage. Managing and growing key account relationships is a resource-intensive process.

Co-Creation 53

Co-Creation Key Account Management Account Management Account Planning 53

Mike Kunkle

MAY 15, 2019

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Progressive salespeople and their managers will be able to leverage AI to gain efficiency and increase sales effectiveness, by automating tasks that they perform manually today. Peterson, Ph.D.,

Artificial Intelligence 130

Artificial Intelligence B2B Co-Creation Decision-making 130

Strategic Communications

OCTOBER 3, 2023

Among the types of content that can be created by AI are emails; social media or blog posts; scripts for videos, presentations, podcasts, and ad campaigns; product descriptions; static and video imagery for use in online stores, social media channels, and printed marketing materials; and visual branding materials like logos.

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

Hubspot Sales

MAY 30, 2023

The most popular use cases for generative AI tools in sales are: Content creation (18%). Sales reps say management doesn’t understand how time-consuming these tasks are. Enhanced Forecasting New tools can offer predictive forecasting with data-based AI projections for sales managers. Prospect outreach (16%). Research (16%).

Co-Creation 99

Co-Creation CRM Sales Value Proposition 99

Deep Insight

JULY 3, 2020

Some time ago, we posted a blog called Help! This blog is about the accounts with the best, strongest and deepest relationships. In our previous blog we talked about poor client relationships that are unprofitable. Start innovating and co-creating. What do I do with my Stalkers and Opponents? They want to help you.

Co-Creation 52

Co-Creation B2B Innovation Account Management 52

Nutshell

MARCH 19, 2021

Consider adding sign-up forms in strategic places across your website, such as your site’s header and footer, in the sidebar, and throughout your blog posts. The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. Guest Blogging. Want to generate more leads? (Of

Marketing 71

Marketing Co-Creation Media Advertising 71

Arpedio

MARCH 7, 2022

Back to blog. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Dominique is on the board of Strategic Account Management Association (SAMA), and leads the SAMA ABM Academy. To summarize, sales and marketing need to co-orchestrate the account plan. March 4 2021. Absolutely yes!

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Arpedio

NOVEMBER 17, 2021

Back to blog. On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Instead, it’s time to map, manage and improve your critical stakeholder relationships directly in Salesforce.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

Back to blog. On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Instead, it’s time to map, manage and improve your critical stakeholder relationships directly in Salesforce.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

Back to blog. On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Instead, it’s time to map, manage and improve your critical stakeholder relationships directly in Salesforce.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Strategic Communications

NOVEMBER 11, 2021

“Today there’s no reason for prospects to speak with sales teams early when all the information they want, need, and crave is just one search away,” says Joshua Feinberg, CEO and co-founder of SP Home Run. This can start with strategy, says Lee Frederiksen, managing partner of Hinge, a marketing firm for the professional services industry.

Marketing 52

Marketing Co-Creation e-Learning Sales 52