Strategic Account Management Association

FEBRUARY 2, 2021

Just when customer account teams and salespeople were beginning to grow accustomed to virtual-only sales and account management, a return to (some) face-to-face interactions is on the horizon. But when we need to buy next-generation yield management tools for a new 5 nanometer process fab? We’ve been using e-auctions for 20 years.

Virtual Selling 520

Virtual Selling Suppliers Account Management e-Learning 520

Red Star Kim

JUNE 1, 2023

In May we welcomed delegates from legal, accounting and consulting firms at manager and executive levels to a PM Forum workshop on pitching. There is more information on branding theory Book review – Managing Brands (kimtasso.com). A key theme that often arises in pitching is how to differentiate.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Account Manager Tips

SEPTEMBER 7, 2022

More and more companies expect their key account managers to be thought leaders. Why key account managers need a personal brand I've been collecting job descriptions for years. I was a little startled to find key account managers are now expected to be thought leaders. Director of Account Management, Conduent. Here's how.

Key Account Management 130

Key Account Management Account Management Management Media 130

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

DECEMBER 14, 2022

for a day workshop on “Future Marketing/BD Manager” with PM Forum. Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution. Prepare to be a manager (next year). Management capabilities. Learn how to manage others. Define my values and develop my personal brand.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Red Star Kim

SEPTEMBER 8, 2023

As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Project management, innovation and technology also play an increasing role. Advanced Marketing Management: Principles, skills and tools (kimtasso.com) considers empathic pricing.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

FEBRUARY 16, 2023

Managing growth – Superpositioning matrix An article in the April 2020 PM Magazine by Alistair McLeod at Gray Fox Consulting questions whether growth is good for your strategy. “ Get a handle on the collaboration conundrum – take the whole firm’s services to the client (cross-selling reward systems).

Value Proposition 130

Value Proposition Government Facilitation Profitability 130

Showpad

MAY 12, 2022

When I signed my contract, our manager said, ‘Nathalie, you won’t be able to start because it’s crucial that you’re able to travel to meet your colleague,’” recalls Nathalie Vervaet. A telecommunications business will have different needs than a waste management operation. It’s all about the research,” says Rachael.

Telecommunications 98

Telecommunications Manufacturing Value Proposition Sales 98

Arpedio

JANUARY 9, 2024

Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount.

Account Management 52

Account Management Management Client Relationships Account Planning 52

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Arpedio

OCTOBER 11, 2021

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? Back to blog. On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. Basic alignment on value drives priority, success, and a long-term partnership.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

Strategic Account Management Association

APRIL 5, 2021

the committee responsible for overseeing purchasing decisions), I met thousands of salespeople and strategic account managers through the years, and I would say that no more than 3 percent or so had bothered going through my company’s 10-K. Remember: The sales rep or account manager needs to be an ambassador for their own company as well.

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Brooks Group

APRIL 9, 2024

Finance, operations, and management, oh my! Procurement managers : Professionals tasked with managing the procurement process, negotiating contracts, and ensuring compliance with organizational policies. Effective communication and value proposition alignment are key to overcoming this challenge.

Value Proposition 95

Value Proposition Procurement Decision-making Stakeholders 95

Red Star Kim

FEBRUARY 21, 2024

What management systems are required? These questions address the components of a value proposition (valuable, differentiated and substantiated). How will you win? The way you will win on the chosen playing field. What capabilities must be in place? The set and configuration of capabilities required to win in the chosen way.

Negotiation 130

Negotiation Value Proposition Emotional Intelligence Decision-making 130

Brooks Group

MARCH 7, 2024

Procurement managers have a reputation for focusing only on price. Or can sales professionals engage purchasing managers, buyers, and agents differently to have more success selling to them? Understanding Procurement Manager Challenges Procurement managers are in a unique position. Is this deserved?

Procurement 70

Procurement Management Decision-making Sales Training 70

Red Star Kim

NOVEMBER 1, 2023

Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking. Processes and skills for managing opportunities and pipelines can be lacking. Time and capacity – Many fee-earners are stretched and compelled to manage large amounts of client work under heavy time pressures.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Arpedio

AUGUST 22, 2023

Key account management best practices ← Back to blog In today’s competitive landscape, effectively managing key accounts is not just a strategy: It’s a necessity. Now, let’s dive into the best practices of key account management. Ready to increase customer lifetime value?

Key Account Management 52

Key Account Management Account Management Management Onboarding 52

Red Star Kim

OCTOBER 24, 2022

There were equal numbers of delegates from law and accountancy firms who had various roles: business development, pitching, key client management, cross-selling and external referrer programmes. This article is a reminder of the key points valued by the delegates: Nine insights: Sales processes and selling skills for targeting and meetings.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Account Manager Tips

SEPTEMBER 15, 2022

Why key account managers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In other news Quote of the week. Director of Account Management, Conduent. Learn more.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Arpedio

MARCH 27, 2023

Sales Pipeline Management Software – Manage Your Opportunities With Ease ← Back to blog Sales pipeline management is an effective tool for converting leads into sales. To successfully manage your sales pipeline, you need to consistently feed it with data inputs and review your processes and KPIs on a regular basis.

Software 52

Software Software Management Sales 52

Arpedio

MARCH 27, 2023

Sales Pipeline Management Software – Manage Your Opportunities With Ease ← Back to blog Sales pipeline management is an effective tool for converting leads into sales. To successfully manage your sales pipeline, you need to consistently feed it with data inputs and review your processes and KPIs on a regular basis.

Software 52

Software Software Management Sales 52

Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. We also considered channel management strategies for referrer and referrals management. And we touched on ideas to integrate vertically and horizontally through the value chain. Prepare integrated campaigns. 60% Where now?

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

DemandFarm

OCTOBER 4, 2023

The success and future of any sales organization hinge on the cohesive planning and execution of each step, that is collectively known as sales opportunity management. The best and most effective sales opportunity plans are created and aligned around creating value for the buyer.

Value Proposition 52

Value Proposition Sales Negotiation Meetings 52

Showpad

DECEMBER 16, 2021

Instead, we created a virtual event patterned after an online music festival, which allowed for immersive environments to present our material and for account managers to virtually interact with customers. It was easy for our customers to navigate and to use chat or video calls with account managers in the rooms. It takes time.

Value Proposition 52

Value Proposition Account Management Decision-making Digitalization 52

Arpedio

APRIL 3, 2024

In this blog post, we’ll explore the principles of solution selling, its benefits, implementation strategies, common challenges, and best practices to help you leverage this powerful sales methodology effectively in your organization. Sales professionals may struggle to manage and accelerate these extended sales cycles effectively.

Value Proposition 40

Value Proposition Stakeholders Decision-making Organization 40

Red Star Kim

AUGUST 14, 2023

A series of articles or posts might be arranged around content pillars in a content management plan. Some people refer to a value proposition – what are you offering? We considered old favourites such as DRIP (Differentiate, Remind, Inform, Persuade) and AIDA (Attention, Interest, Desire, Action).

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Hubspot Sales

OCTOBER 14, 2019

Does your prospect’s business have a blog, newsletter, or social media feed they regularly share content to? Most businesses put their buyers and purchasing managers on the frontlines of buying situations — but they’re not actually qualified to make any buying decisions. Be crystal-clear about your value proposition.

B2B 136

B2B Value Proposition Decision-making Sales 136

Blue Canyon Partners

SEPTEMBER 11, 2020

Both types of pitfalls lead to a product portfolio that 1) does not address a broad set of customer needs and 2) contains too much variety and customization to be efficiently managed. How does product strategy and product management fit into these strategic goals? What is our differentiating value proposition?

Management 52

Management Supply Chain Value Proposition Suppliers 52

Blue Canyon Partners

SEPTEMBER 11, 2020

Both types of pitfalls lead to a product portfolio that 1) does not address a broad set of customer needs and 2) contains too much variety and customization to be efficiently managed. How does product strategy and product management fit into these strategic goals? What is our differentiating value proposition?

Management 52

Management Supply Chain Value Proposition Suppliers 52

LinkedFusion

SEPTEMBER 3, 2023

If you’re not doing it correctly, you could not be grabbing the hiring manager’s attention. In this blog post, I’ll outline the significance of your LinkedIn title and how to completely optimize it to make a great first impression. Instead, focus on showcasing your unique value proposition and areas of expertise.

Value Proposition 52

Value Proposition Marketing Profitability Digitalization 52

KAM With Passion

JUNE 20, 2021

This article focuses on individual competencies, especially those of the Key Account Managers. Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. It is broadly recognized that being a Key Account Manager requires a much broader skillset than pure sales jobs.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

ProlifIQ

JUNE 21, 2023

In this blog post, we will explore the ROI of account planning, define what an account plan entails, discuss its role in sales success, and provide valuable insights backed by trusted sources such as Gartner and Forrester. It is a strategic approach focused on developing and managing relationships with key accounts.

Account Planning 52

Account Planning Value Proposition Account Management Stakeholders 52

Miller Heiman Group

OCTOBER 24, 2019

Today we feature a blog by Michael DeRosa, the director of professional development at Travelers Insurance, and one of our 2019 Miller Heiman Group Icons. To succeed, sales managers need to adopt a different approach and mindset—but the overall message they convey must be the same to all of their sellers. It’s a win-win.

Sales Management 51

Sales Management Insurance Management Value Proposition 51

Blue Canyon Partners

JUNE 17, 2021

Build the Case – Does our offering have a clear value proposition targeting priority segments that economically benefit customers ? While the company had a strong offering and a well-informed value proposition, they were unable to build a robust pipeline of new opportunities. Implementation.

Value Proposition 52

Value Proposition Acquisition Profitability Suppliers 52

Red Star Kim

OCTOBER 19, 2023

We explored the fundamentals of relationships, managing inbound calls and planning outbound calls. Accountants, lawyers, paralegals, patent attorneys and financial advisers (both professional advisors and dedicated business development professionals) joined me at an MBL workshop on telephone skills for client service and selling.

Emotional Intelligence 130

Emotional Intelligence Value Proposition Decision-making Digitalization 130

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98