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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

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Telephone call challenges: Emotions, data, selling and follow up

Red Star Kim

Accountants, lawyers, paralegals, patent attorneys and financial advisers (both professional advisors and dedicated business development professionals) joined me at an MBL workshop on telephone skills for client service and selling. We explored the fundamentals of relationships, managing inbound calls and planning outbound calls.

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How to Navigate the New Normal: Accelerate.

Blue Canyon Partners

Given these changes, how can you manage the ecosystem to your benefit? It will be important to examine your product portfolio and product management approach to optimize your set of products/offerings for customer expectations and needs going forward. Product management decisions will need to be updated.

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How to Navigate the New Normal: Accelerate.

Blue Canyon Partners

Given these changes, how can you manage the ecosystem to your benefit? It will be important to examine your product portfolio and product management approach to optimize your set of products/offerings for customer expectations and needs going forward. Product management decisions will need to be updated.

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What Is Value-Based Selling and How to Do It Right

SmartKarrot

As more and more companies are relying on broader sales techniques, adding a bigger dent of value in your approaches can change the game altogether. That is when the tricky concept of value-based selling comes into play. In fact, 92% of the buyers like to hear a value proposition quite early in the sales cycle.