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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

In the 2023 Annual International Marketing Benchmark – PM Forum and Meridian West (kimtasso.com) client Experience (CX) and thought leadership remained top business development priorities. Achieve early sense-checking and promote bold and innovative thinking. And you build in amplification.

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What is Lead generation? Types of lead generation,examples and best practices

Apptivo

Lead generation is important for businesses today, as it can result in sales and increase the revenue of your business. What is to be understood is if your prospects are not willing to buy what you sell, then eventually there will be a drop in sales. In turn the sales people will start cold calling these people.

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The Marketing Content Continuum

Strategic Communications

Content marketing remains a high priority for organizations of all kinds today as they struggle to stay relevant to customers while keeping ahead of the constantly changing algorithms of search engines like Google. If, for example, a company has consistently published two blog posts a week for the past two years, that’s 208 blog posts.

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Top sales blogs all sales managers need to follow

PandaDoc

Although 71% of companies say closing more deals is their top sales priority, further data from Forrester suggests that only 0.75% of leads generated become closed revenue. Compounding this issue is sales reps can spend up to 40% of their time looking for somebody to call, according to Insidesales. Adaptive Business Blog.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey. Doug Winter, Seismic co-founder and CEO.