What is an Ideal Customer Profile (ICP) and why do you need one?
Insightly
JULY 25, 2023
These characteristics might include: Industry (or SIC code) Company size (employees and/or revenues) Geographic Location (Country, State, City, etc.) Key Roles and decision makers (C-level, IT, Operations, Sales, Marketing, CX, etc.) Technographics: Sometimes it is helpful to know what types of technologies are used in your ICP.
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