What is social proof, and how should I be using it?
Nutshell
MARCH 26, 2021
The term was first coined by Robert Cialdini in his 1984 book Influence: The Psychology of Persuasion , and is driven by the assumption that the people around you possess more knowledge about a given social situation than you do, especially when that situation is ambiguous. Now anybody can use social media , blogging, email marketing, etc.
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