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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.

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Cracking the Consulting Code: Top 10 Innovation Frameworks

Flevy

Based on sales and downloads of the FlevyPro frameworks , here is what we found to be the top 10 Innovation frameworks used by management consultants. Business Model Journey Business Model Innovation (BMI) has the power to redefine industries and catalyze significant growth.

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The Straightforward Guide to Value Chain Analysis

Hubspot Sales

The business needs to dedicate time and resources to innovation, research, and development. Analyze the value and cost of the activities. The team tasked with creating the value chain analysis should brainstorm ways each activity provides value to customers and the business as a whole. Procurement.

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Actionable Organization Strategy Course

OnStrategyHQ

Nike: To bring inspiration and innovation to every athlete* in the world. -*If Mission Workshop [Step One] Brainstorm: Ask participants to review how the survey responses were organized in themes — add more ideas if needed. (OR OR brainstorm on the board). Output: Completed 5-7 values with behaviors.

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6 Myths That Could Be Holding Up Referral Partnerships

CoSell

When there is close alignment, you’ll see a boost in creative brainstorming. Marketing may have innovative ideas to streamline the path that buyers take. Forward-thinking executives know that they must look for adding customer value. Similarly, with sales managers. It’s only a matter of time before things change.