Flevy

OCTOBER 12, 2023

This can be in the form of improving the existing content of an article, memo, or whitepaper we write for better conversion. Foster a culture of brainstorming and hypothesis development. The process should have well-defined steps from brainstorming ideas to creating hypotheses, executing hypotheses, and prioritizing ideas.

Brainstorming 102

Brainstorming Prioritization Digital Transformation Acquisition 102

Hubspot Sales

APRIL 13, 2020

Isaac Caroll, a Channel Account Manager at HubSpot, says the information behind the content he helps produce takes "[a] lot of research, reading industry whitepapers, and talking to thought leaders in the space the content is relevant to.". But how can that be facilitated? Well, dedicated Slack channels are one option worth exploring.

Marketing 96

Marketing Facilitation Brainstorming Sales 96

Zendesk

FEBRUARY 17, 2022

Check out the following examples, and brainstorm lead magnet ideas with your team. Long-form content is a popular type of lead magnet, but you may not have the bandwidth to create an ebook or whitepaper. Tap into organic traffic by creating an SEO-friendly landing page for your lead magnet. Infographic.

Acquisition 98

Acquisition Media Digitalization Brainstorming 98

Hubspot Sales

AUGUST 21, 2023

HubSpot offers a free go-to-market kit that features an assortment of templates that help you organize each aspect of your strategy and keep key stakeholders informed on who is responsible for which task. Get your team together and brainstorm the various job titles that could be impacted by your solution. First up is the attract phase.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

Hubspot Sales

NOVEMBER 21, 2018

Get your team together and brainstorm the various job titles that could be impacted by your solution. This can be in the form of a blog, whitepaper, or video. Evaluation: The decision makers in the organization weigh the cost of the product to the results they achieved during the business case. The Field Sales Business Model.

Marketing 137

Marketing Advertising Decision-making Brainstorming 137

SBI Growth

MAY 10, 2013

InfoGraphics can be brainstormed from the body of content. Brainstorm the organization of distributed content pieces into comprehensive bodies of work. Marketing struggles to find quotes, but often customers and industry experts will provide positive testimony and permission to leverage during a webinar. Modifying Video Content.

Marketing 125

Marketing Brainstorming Facilitation Media 125

SBI Growth

MARCH 30, 2013

If Pinterest makes sense, you can download this guide for your next brainstorm session. It’s essentially a place where you can organize anything visually appealing that you come across online. Post your eBooks, whitepapers, infographics and webinars. Will your potential buyer consume content on Pinterest?

B2B 133

B2B Marketing B2C Internet 133