Account Management Skills

JANUARY 11, 2022

In this episode we talk about making client relationships more profitable. Business growth consultant, Chris Merrington , shares some golden nuggets of advice about how agencies can be more commercially savvy. Why you need to establish and nurture senior client relationships. Welcome to Episode 53.

Client Relationships 52

Client Relationships Profitability Procurement Negotiation 52

Arpedio

APRIL 30, 2024

Understanding Account Growth Strategy In this section, we will take a closer look at the intricacies and purpose of account growth strategy. Understanding how to effectively implement this strategy is crucial for long-term success in maximizing your business growth and revenue.

Account Growth 52

Account Growth Client Relationships Business Growth CRM 52

Insightly

SEPTEMBER 19, 2023

However, the role of CRM in business strategy doesn’t end with customer interaction management — it also plays a crucial part in driving the overall growth and profitability of a business. CRM enables these firms to manage and nurture these relationships effectively.

CRM 52

CRM Insurance Healthcare Manufacturing 52

Insightly

SEPTEMBER 19, 2023

However, the role of CRM in business strategy doesn’t end with customer interaction management — it also plays a crucial part in driving the overall growth and profitability of a business. CRM enables these firms to manage and nurture these relationships effectively.

CRM 52

CRM Insurance Healthcare Manufacturing 52

Arpedio

FEBRUARY 14, 2024

Understanding the nuances between account management and sales can help businesses optimize their strategies and ensure long-term client relationships. While both are essential for business growth and success, they require different skill sets and approaches.

Account Management 52

Account Management Management Sales Client Relationships 52

Hubspot Sales

AUGUST 17, 2020

While many companies are hyper-focused on making the sale, building lasting relationships with customers is an essential aspect of achieving sustainable business growth. Individuals in this role work with their company’s sales and operations teams to determine the profitability of a customer account.

Account Development 96

Account Development Management Advertising Profitability 96

Arpedio

JULY 12, 2023

However, a significant limitation of this approach is that the majority of these leads often fail to convert into profitable relationships. ABM promotes through ad targeting and web personalization, while ABS generates email communication and leverages social media channels to convert the target into an active client.

Marketing 52

Marketing Advertising Decision-making Communication 52